Kristen Wiig Is a Pizza Hut-Eating Bro, Businesswoman and Male Cheerleader
MJZ's Steve Ayson Directs Comedian in Her First National Ad Campaign
Editor's Pick
Kristen Wiig is the face of Pizza Hut in its latest commercials -- or rather, the faces.
In her first national TV ad appearance, the "Saturday Night Live" and "Bridesmaids" star plays a series of characters -- male, female, young and old -- to show that Pizza Hut is the brand for "Everyman" in America. Wiig delivers her lines, about Pizza Hut's new delivery drivers, ordering methods and so forth, in guises ranging from a moustachioed mechanic to a gym addict, a Stetson-wearing farmer, a male cheerleader a poised, glamorous businesswoman and a bouncy teenage girl. The idea is that "Pizza Hut always delivers what I want," -- and having Wiig explain this in her inimitable deadpan style and ridiculous costumes is a good way to liven up this message.
The campaign comes at a time when Pizza Hut is under pressure to improve on its customer service and delivery as it competes with U.S. chains such as Domino's and Papa Johns. The Yum Brands-owned chain last quarter saw a 3% same-store and 7% U.S. same-store sales decline, according to its first-quarter report. It announced last month it had invested in a new proprietary algorithm designed to improve accuracy and reliability of delivery experience, as well as hiring three thousand more drivers a month until year's end.
The campaign is by Droga5, and the spots, including this one minute version and a 30 second version, were directed by MJZ's Steve Ayson. The campaign, whose overall tagline is "Noone out-pizzas the Hut," will also include digital marketing that includes different takes on the "Everyman" persona, as well as radio, social content and a special offer pizza.
Contributing: Jessica Wohl
Credits
- Date
- Jul 24, 2017
- Brand :
- Pizza Hut
- Client :
- Pizza Hut
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Scott Bell
- Group Creative Director :
- Andrew Fergusson
- Creative Director :
- Tara Lawall
- Associate Creative Director :
- Dustin Tomes
- Associate Creative Director :
- Jono Paull
- Associate Creative Director :
- Ben Bliss
- Associate Creative Director :
- Evan Schultz
- Senior Copywriter :
- Nic Bauman
- Senior Art Director :
- Christian Chico
- Associate Design Director :
- Mark Yoon
- Graphic Designer :
- Niko DeBono
- Chief Creative Officer :
- Sally-Ann Dale
- Co-Director, Film Production :
- Jesse Brihn
- Co-Director, Film Production :
- Bryan Litman
- Executive Producer :
- Ross Plummer
- Producer :
- Scott Sitman
- Associate Producer :
- Annie Vlosich
- Music Supervisor :
- Ryan Barkan
- Music Supervisor :
- Mike Ladman
- Global Chief Strategy Officer :
- Jonny Bauer
- Group Director, Strategy :
- Ramon Jimenez
- Director, Strategy :
- Ben Brown
- Strategist :
- Tulani Foy
- Strategist :
- PJ Mongell
- Communications Strategist Director :
- Delphine McKinley
- Communications Strategist :
- Mariel Milner
- Chief Intelligence Officer :
- Amy Avery
- Data Strategy Director :
- Lily Ng
- Data Strategist :
- Christina Fieni
- Chief Operating Officer :
- Susie Nam
- Group Account Director :
- Ben Myers
- Account Director :
- Jordan Cappadocia
- Account Supervisor :
- Victoria Gan
- Account Manager :
- Hugh Simpson
- Associate Account Manager :
- Andrew Mullen
- Deputy General Counsel :
- Leigh Checchio
- Associate Counsel :
- Erica Palaia
- Business Affairs Manager :
- Keith Marman
- Senior Project Manager :
- Andrea Verenes
- Senior Project Manager :
- Rene Ramirez
- Chief Brand and Concept Officer :
- Jeff Fox
- Vice President, Advertising and Media :
- David Daniels
- Vice President, Marketing :
- Zipporah Allen
- Director Advertising and Digital Engagement :
- Jenna Bromberg
- Senior Manager of Advertising :
- Lindsay Morgan
- Senior Associate Marketing Manager :
- Amanda West
- Digital Marketing Manager :
- Leslie Hopp
- Digital Marketing Strategist :
- Amanda Hitchcock
- Senior Director PR/CSR :
- Doug Terfehr
- PR and Partnerships Manager :
- Courtney Moscovic
- Cost Consultant :
- Ron Hacohen
- Managing Director :
- Matt Delzell
- Production Company :
- MJZ
- Director :
- Steve Ayson
- Director, Photography :
- Greig Fraser
- President :
- David Zander
- Executive Producer :
- Emma Wilcockson
- Producer :
- Karen Chen
- Editorial :
- Exile
- Editor :
- Peter Sciberras
- Senior Cutting Assistant :
- Travis Moore
- Assistant Editor :
- Mitch Goldberg
- Executive Producer :
- Sasha Hirschfeld
- Senior Producer :
- Evyn Bruce
- Senior Producer :
- Vietan Nguyen
- Color :
- MPC
- Colorist :
- Mark Gethin
- Executive Producer :
- Meghan Lang
- Associate Producer :
- Elyse Robinson
- Post Production :
- MPC
- Senior Producer :
- Matthew Loranger
- Senior Producer :
- Katie Buckley
- Flame Supervisor :
- Seif Boutella
- Flame Compositing :
- Bilali Mack
- Compositor :
- Mazyar Sharifian
- Compositor :
- Giulia Bartra
- Compositor :
- Jeric Pimentel
- Roto and Cleanup :
- MPC
- Roto and Cleanup :
- Trace VFX
- Sound Director :
- Heard City
- Mixer :
- Phil Loeb
- Executive Producer :
- Sasha Awn
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