Mike's Hard Lemonade : Labor Day with Bear in a Bikini
Mad bear.
Published On
Jul 24, 2012
Editor's Pick
Mike's Hard Lemonade ads have long been known for being quite absurd, but this one might just top them all. Here, a bear, who happens to work in an office, and who happens to wears a mumu--over a yellow bikini--gets pissed off for having to spend her summer Fridays in cubicle hell. It's all part of a promotion for the malt bev's summer contest, the winner of which will get to fly to South Beach for Labor Day with a pal--and be pampered by the scantily clad beast.
Credits
- Date
- Jul 25, 2012
- Brand :
- Mike's Hard Lemonade
- Client :
- Mike's Hard Lemonade
- Agency :
- Grey-New York
- Chief Creative Officer :
- Tor Myhren
- Executive Creative Director :
- Jeff Odiorne
- Creative Director :
- Brian Platt
- Creative Director :
- Andy Currie
- Art Director :
- Matthew Nall
- Art Director :
- Steven Acres
- Copywriter :
- Robert Cuff
- Copywriter :
- Duc Nguyen
- Copywriter :
- Barry Katz
- Digital Strategist :
- Todd Sussman
- Activation/Promotion :
- Sam Raeburn
- Activation/Promotion :
- Courtney Engel
- Activation/Promotion :
- Vivian Ewalefo
- Agency Producer :
- Diana Gay
- Agency Producer :
- Steven Hubert
- Editor :
- John Maranis
- Editing Company :
- Cutting Room
- Executive Creative Director :
- Eric Segal
- Art Director :
- Liem Nguyen
- Art Director :
- Alex Kaplan
- Activation/Promotion :
- Julie Merin
- Executive Producer :
- Saxon Eldridge
- Executive Producer :
- Sebastian Eldridge
- Director/Director, Photography :
- Robert Gilbert
- 1st Assistant Director :
- Jordan Tarazi
- Production Manager :
- Kaitlin Del Campo
- Production Coordinator :
- Melanie Ganim
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Project Type