Mike's Hard Lemonade : Labor Day with Bear in a Bikini

Mad bear.

Published On
Jul 25, 2012

Editor's Pick

Mike's Hard Lemonade ads have long been known for being quite absurd, but this one might just top them all. Here, a bear, who happens to work in an office, and who happens to wears a mumu--over a yellow bikini--gets pissed off for having to spend her summer Fridays in cubicle hell. It's all part of a promotion for the malt bev's summer contest, the winner of which will get to fly to South Beach for Labor Day with a pal--and be pampered by the scantily clad beast.

Credits

Date
Jul 25, 2012
Brand:
Mike's Hard Lemonade
Client:
Mike's Hard Lemonade
Agency:
Grey-New York
Chief Creative Officer:
Tor Myhren
Executive Creative Director:
Jeff Odiorne
Creative Director:
Brian Platt
Creative Director:
Andy Currie
Art Director:
Matthew Nall
Art Director:
Steven Acres
Copywriter:
Robert Cuff
Copywriter:
Duc Nguyen
Copywriter:
Barry Katz
Digital Strategist:
Todd Sussman
Activation/Promotion:
Sam Raeburn
Activation/Promotion:
Courtney Engel
Activation/Promotion:
Vivian Ewalefo
Agency Producer:
Diana Gay
Agency Producer:
Steven Hubert
Editor:
John Maranis
Editing Company:
Cutting Room
Executive Creative Director:
Eric Segal
Art Director:
Liem Nguyen
Art Director:
Alex Kaplan
Activation/Promotion:
Julie Merin
Executive Producer:
Saxon Eldridge
Executive Producer:
Sebastian Eldridge
Director/Director, Photography:
Robert Gilbert
1st Assistant Director:
Jordan Tarazi
Production Manager:
Kaitlin Del Campo
Production Coordinator:
Melanie Ganim

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Project Type