Mike's Hard Lemonade : Labor Day with Bear in a Bikini
Jul 24, 2012
Mike's Hard Lemonade ads have long been known for being quite absurd, but this one might just top them all. Here, a bear, who happens to work in an office, and who happens to wears a mumu--over a yellow bikini--gets pissed off for having to spend her summer Fridays in cubicle hell. It's all part of a promotion for the malt bev's summer contest, the winner of which will get to fly to South Beach for Labor Day with a pal--and be pampered by the scantily clad beast.