Ladbrokes Celebrates The Lads Who Love Gambling
BBH London and Gary Freeman Profiles Five Bettors
Editor's Pick
BBH London and Ladbrokes, a betting and gaming company, celebrates the diverse set of "lads" that are bettors. These lads, who lead a "Ladbrokes Life," are five characters. Like you did with Sex and the City back in the '90s, you're encouraged, subtly, to see yourselves as one of them. There's "The Professor," who is calculating and leaves nothing to chance; "The Gut Truster" known for his intuition; "Mr. Brightside," who is positive; "Generous John," whose name is self explanatory, and "The Believer," which the agency describes as someone who takes on any challenge -- but you might describe him as a gambling addict.
The spot was shot by Gary Freedman of The Glue Society via Independent in London, and was aimed at showing bettors in a positive, more fun light.
Credits
- Date
- Apr 25, 2014
- Brand:
- Ladbrokes
- Client:
- Ladbrokes
- Agency:
- BBH-London
- Creative Team:
- Simon Pearse
- Creative Team:
- Emmanuel Saint MLeux
- Creative Team:
- Drew Haselhurst
- Creative Team:
- Dan Dehlavi
- Creative Director:
- Sam Oliver
- Creative Director:
- Shish Patel
- Deputy Executive Creative Director:
- David Kolbusz
- Producer:
- Rachel Hough
- Team Manager:
- Katie Vine
- Team Director:
- Tim Harvey
- Strategic Business Lead:
- Neil Yoxall
- Director, Strategy:
- Ben Shaw
- Global Director, Engagement Planning:
- Kevin Brown
- Production Company:
- Independent
- Producer:
- Rachel Hough
- Producer Assistant:
- Karen Fung
- Director:
- Gary Freedman- The Glue Society
- Production Company Managing Director:
- Jani Guest
- Producer:
- Jason Kemp
- Director, Photography:
- Stephane Fontaine
- Post Production:
- The Mill
- Editor/Editing House:
- The Playroom
- Sound Director:
- Sam Ashwell @ 750MPH
- Illustrator:
- Jimmy Turrell
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