Ladbrokes Celebrates The Lads Who Love Gambling

BBH London and Gary Freeman Profiles Five Bettors

Published On
Apr 25, 2014

Editor's Pick

BBH London and Ladbrokes, a betting and gaming company, celebrates the diverse set of "lads" that are bettors. These lads, who lead a "Ladbrokes Life," are five characters. Like you did with Sex and the City back in the '90s, you're encouraged, subtly, to see yourselves as one of them. There's "The Professor," who is calculating and leaves nothing to chance; "The Gut Truster" known for his intuition; "Mr. Brightside," who is positive; "Generous John," whose name is self explanatory, and "The Believer," which the agency describes as someone who takes on any challenge -- but you might describe him as a gambling addict.

The spot was shot by Gary Freedman of The Glue Society via Independent in London, and was aimed at showing bettors in a positive, more fun light.


Apr 25, 2014
Brand :
Client :
Agency :
Creative Team :
Simon Pearse
Creative Team :
Emmanuel Saint MLeux
Creative Team :
Drew Haselhurst
Creative Team :
Dan Dehlavi
Creative Director :
Sam Oliver
Creative Director :
Shish Patel
Deputy Executive Creative Director :
David Kolbusz
Producer :
Rachel Hough
Team Manager :
Katie Vine
Team Director :
Tim Harvey
Strategic Business Lead :
Neil Yoxall
Director, Strategy :
Ben Shaw
Global Director, Engagement Planning :
Kevin Brown
Production Company :
Producer :
Rachel Hough
Producer Assistant :
Karen Fung
Director :
Gary Freedman- The Glue Society
Production Company Managing Director :
Jani Guest
Producer :
Jason Kemp
Director, Photography :
Stephane Fontaine
Post Production :
The Mill
Editor/Editing House :
The Playroom
Sound Director :
Sam Ashwell @ 750MPH
Illustrator :
Jimmy Turrell

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Project Type