Oral B : LED Mouth Guard

A dazzling stunt.

Published On
Feb 19, 2013
LED Mouth Guard

Editor's Pick

Brazilian agency Africa pulled off a fun stunt to promote Oral B 3D White superior whitening power last weekend. At an Ultimate Fighting Championship (UFC) event held in the UK, bantamweight champion Renan Barao entered the arena with a dazzling white smile thanks to an LED mouthguard, then promoted the brand via Twitter. Retweets and other social media in Brazil apparently skyrocketed as a result. Some 30 million Brazilians now watch UFC events on TV. Ryan Lochte better get in on this one.

Credits

Date
Feb 20, 2013
Brand :
Oral B
Client :
Oral B
Agency :
Africa
Chief Creative Officer :
Sergio Gordilho
Creative Director :
Aricio Fortes
Producer :
Evandro Soares
Producer :
Carla Lustosa
Creative Director, Art Director :
Paulo Coelho
Writer :
Aricio Fortes
Writer :
Rodrigo da Matta
Technology Producer :
Thiago Avancini
Technology Producer :
Hector Miranda
Media Director :
Fabio Freitas

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Project Type
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