Oral B : LED Mouth Guard
A dazzling stunt.
Published On
Feb 19, 2013
Editor's Pick
Brazilian agency Africa pulled off a fun stunt to promote Oral B 3D White superior whitening power last weekend. At an Ultimate Fighting Championship (UFC) event held in the UK, bantamweight champion Renan Barao entered the arena with a dazzling white smile thanks to an LED mouthguard, then promoted the brand via Twitter. Retweets and other social media in Brazil apparently skyrocketed as a result. Some 30 million Brazilians now watch UFC events on TV. Ryan Lochte better get in on this one.
Credits
- Date
- Feb 20, 2013
- Brand :
- Oral B
- Client :
- Oral B
- Agency :
- Africa
- Chief Creative Officer :
- Sergio Gordilho
- Creative Director :
- Aricio Fortes
- Producer :
- Evandro Soares
- Producer :
- Carla Lustosa
- Creative Director, Art Director :
- Paulo Coelho
- Writer :
- Aricio Fortes
- Writer :
- Rodrigo da Matta
- Technology Producer :
- Thiago Avancini
- Technology Producer :
- Hector Miranda
- Media Director :
- Fabio Freitas
Need a credit fix? Contact the Creativity Editors
Project Type
Tags