LG Lets You 'Play' With Its G5 Smartphone's Accessories Online
Users Can Combine Toys and Phone's Features to Create Animations and Games
Apr 19, 2016
LG is promoting its G5 mobile phone with a website that lets you "play" with some of its plug and play accessories to create little interactive experiences of your own.
Created by Energy BBDO and digital production company Haus, the site allows users to select one "toy" (such as a bouncy balls, a cat or an inflatable dancing guy), and one LG "Friend" (choose from its accessories like VR glasses, a wide-angle lens or a rolling bot), then combines them in customized videos, animations, and interactive experiences and games, together with some catchy music. Colorfully done, of course, they're shareable -- and the site also encourages you to find out more about the G5. The site fits in with the wider tagline for the campaign to promote the G5 - "Life's Good If You Play More."