LG Lets You 'Play' With Its G5 Smartphone's Accessories Online
Users Can Combine Toys and Phone's Features to Create Animations and Games
Editor's Pick
LG is promoting its G5 mobile phone with a website that lets you "play" with some of its plug and play accessories to create little interactive experiences of your own.
Created by Energy BBDO and digital production company Haus, the site allows users to select one "toy" (such as a bouncy balls, a cat or an inflatable dancing guy), and one LG "Friend" (choose from its accessories like VR glasses, a wide-angle lens or a rolling bot), then combines them in customized videos, animations, and interactive experiences and games, together with some catchy music. Colorfully done, of course, they're shareable -- and the site also encourages you to find out more about the G5. The site fits in with the wider tagline for the campaign to promote the G5 - "Life's Good If You Play More."
Credits
- Date
- Apr 19, 2016
- Brand :
- LG
- Client :
- LG
- Agency :
- Energy BBDO
- Executive Creative Director :
- Sam Bergen
- Creative Director :
- Michael Shirley
- Senior Copywriter :
- Alec Jankowski
- Senior Art Director :
- Jimmy Zimmerman
- Designer :
- Gina Lin
- Director, Integrated Production :
- Rowley Samuel
- Senior Project Manager :
- Nina Xoomsai
- Director, Client Services :
- Trent Buterbaugh
- Group Account Director :
- Mark Skroch
- Group Account Director :
- Betsy Kvam
- Account Supervisor :
- Alfredo Lang
- Director, Strategy :
- David Murray
- Planning Director :
- Jake Setlak
- Digital Production Company :
- Haus
- President/Managing Partner :
- Jeremy Moss
- Executive Creative Director :
- Rasmus Blaesbjerg
- Creative Director :
- Steed Griffin
- Head of Production :
- Claudine Nichols
- Director, Technology :
- Steve Scavo
- Executive Producer :
- Gina Hyers
- Interactive Senior Producer :
- Melanie Demetillo
- Lead Developer :
- Sam Bernard
- Content/Live Action/Editorial :
- Haus
- Director :
- Allen Colombo
- Director, Photography :
- Kevin Richey
- Production Designer :
- Chris Steidle
- Art Director :
- Michael Wanenmacher
- Assistant Director :
- Haley Moffett
- Shot on :
- Red Dragon
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