Denim-Wearers Young and Old Have Fun in New Levi's Spot

Brand Says You Can Do Anything in Levi's, Just Don't Bore Them

Published On
Jul 15, 2014

Editor's Pick

Levi's first TV ad from its new "Live in Levi's" global campaign through FCB takes the theme that you can do anything with Levi's -- just don't bore them. Directed by MJZ's Fredrik Bond, the spot is interesting in that while, in the age-old mainstream style of jeans ads, it features plenty of cool, sexy, stylish young people (only some of whom are getting it on with each other), there are also nods to some older and younger wearers of denim. But all are having fun, and the spot is markedly different from Levi's previous work through Wieden + Kennedy, Go Forth, which took a more serious stance, encouraging the young to fulfil their dreams and become "the next leader of the world." The company says the campaign, which will run on TV and in cinemas, was inspired by real stories from consumers about their jeans. The brand is set to launch a social campaign next month that will encourage people to post their own stories at Levis.com and on the brand's social channels,

Credits

Date
Jul 15, 2014
Brand:
Levi's
Client:
Levi's
Agency:
FCB
TV Production:
MJZ
Director, Photography:
Roman Vasyanov
Executive Producer:
Kate Leahy
Line Producer:
Line Postmyr
Editorial:
Rock Paper Scissors
Chief Creative Officer:
Eric Springer
Executive Creative Director:
Mike Bryce
Senior Vice President/Group Creative Director:
Julie Scelzo
Senior Vice President/Group Creative Director:
Adam Nowak
Senior Producer:
Shelley Eisner
Account Supervisor:
Hilary Daly
Music:
Walker Music
Graphics:
MK12
Creative Director:
Ben Radatz
Producer:
Teddy Dibble
Photographer:
Jason Nocito
Print Producer:
Heather Hero
Art Director:
Jacob Pepper
Chief Executive Offier:
Richard Pinder
Vice President, Account Director:
Rebecca Pollock
Assistant Account Executive:
Caitlin Russell
Executive Vice President, Global Planning Director:
Matthew Wilcox
Senior Account Planner:
Ryan Riley
Senior Vice President, Chief Operating Officer:
Vicki McRae
Executive Producer:
CL Weaver
Executive Producer:
Angela Dorian
Producer:
Shada Shariatzadeh

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