The Ad Council's "Love Has No Labels" campaign via R/GA continues to show how human love can overcome differences, this time with a new docuseries that's running on Facebook and illustrates how people from different communities can pull together in the face of a disaster.
Following in the wake of its last short film, Rising, which asked the question of why it takes a disaster to bring people together, the campaign has commissioned TV host Jay Shetty to interview real people who have done just that. The first of the two-episode docuseries, which was produced by Great Big Story’s brand studio Courageous, is now running on Facebook, and explores how two omen from Houston's Jewish and Muslim communities came together in the wake of Hurricane Harvey after connecting on the social network.
The second episode, set to air in March, will showcase the friendship formed between Orlando-based reverends, Joel and Terri, a straight man and a gay woman, in the wake of the Pulse nightclub shootings.
The docuseries directs audiences to LoveHasNoLabels.com, where they can see small actions people can take every day to create a more inclusive world and make others feel loved and accepted. The campaign has been running since 2015.
In keeping with the campaign’s previous Valentine’s Day launches, Love Has No Labels is also partnering with singer Lukas Graham, who has created a special version of his music video for the song “Love Someone” to feature diverse couples, friends and families across race, age, gender, and sexual orientation. Viewers can watch the music video on the Love Has No Labels Facebook page beginning Feb. 14.