The 'Mad Men' Cast Is Now Appearing on Coke Bottles in Times Square

Beverage Brand Returns the Favor to Its Fellow Cast Members

Published On
May 19, 2015

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Coca-Cola didn't spend a dime on the key role that it played in the Mad Men series finale. So the least it could do was pay tribute to its fellow cast members with this outdoor effort in New York's Times Square. The digital billboard running now features a series of "Share a Coke" bottles bearing the names of the show's lead players, Don, Betty, Peggy, Pete, Joan, Roger, as well as individual signs for each character that will change at regular intervals throughout the hour.

The effort follows yesterday's tweet from Coca-Cola's VP-Global Design James Sommerville, featuring a Coke bottle named Don.