Kerrygold draws on its Irish heritage in a new campaign by the butter brand, its biggest in the United States to date. It's a very cute tale of a young American boy who falls in love with the new girl in his class, a redhead from Ireland. He's red-haired too, but whether or not he has Irish roots, he develops a passion for all things Irish in a bid to win her heart -- studying Irish wildflowers, reading about Dublin, constructing an Irish tin whistle and of course, giving her some Irish dairy products.

The spot, by Energy BBDO, was directed by Biscuit Filmwork's Aaron Ruell.