An Epic Workout and 'Bus Stop Fitness Sessions' Feature in Lucozade's Campaign to Get People Exercising
Energy Drink Wants U.K. People to Move More
Editor's Pick
Energy drink Lucozade Sport is encouraging people in the U.K. to get out and move more with a campaign that will include "bus stop fitness sessions" as well as a spot featuring a huge cast of people exercising.
Created by Grey London, the campaign kicks off this week with the spot, seen here, in which the enormous crowd takes part in an epic, mass workout session in front of one of the country's biggest housing estates. Academy's Wally Pfister, who was also behind the Under Armour ads featuring top athletes' clone armies, directed the ad, which includes people cycling, doing aerobics and boxercising against the urban concrete backdrop. It ends with the line: "You were made to move. We were made to help you."
The outdoor activation, by Grey, Mediacom and DOOH, is a bus stop that encourages people to use their time standing at a bus stop for movement. A two-way live digital screen will feature a trainer who will lead them in everything from Zumba to boxercise.
Credits
- Date
- Sep 15, 2016
- Brand :
- Lucozade
- Client :
- Lucozade
- Agency :
- Grey-London
- Executive Creative Director :
- Dominic Goldman
- Creative Director :
- Dominic Goldman
- Chief Strategy Officer :
- Matt Tanter
- Art Director :
- Ash Ghazali
- Writer :
- Jon Kallus
- Writer :
- Darren Wright
- Producer :
- Emma Fasson
- Production Assistant :
- Jessie Gammell
- Group Business Director :
- Katja Giannella
- Business Director :
- Sarah Jones
- Account Director :
- Sophie Gosper
- Account Director :
- Gemma Troup
- Planning Director :
- John Jones
- Production Company :
- Academy Films
- Director and Director, Photography :
- Wally Pfister
- Editor :
- Dominic Leung
- Producer :
- David Stewart
- Executive Producer :
- Lizie Gower
- Post Production :
- Cherry Cherry VFX
- Post Production :
- Alex Gabucci
- Soundtrack Composer :
- George Kwali
- Audio Post Production :
- Jack Sedgwick
- Audio Post Production Company :
- Wave
- Color Grading :
- MPC
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