Models Blend Into Their Surroundings in Striking 'Understated' Fashion Ads
Hobbs Print and OOH Campaign by Droga5 London Makes Stunning Use of Color

Editor's Pick
A eye-catching new print and outdoor campaign from British fashion brand Hobbs makes beautiful use of color to make the point that, if you wear its clothes, you don't need to stand out.
In each ad, the colors of the clothes the models are wearing blend seamlessly into their surroundings -- a pink wall, a blue sea, yellow wallpaper and so on. The tagline of the campaign, by Droga5 London, is "Make an Understatement."
Meg Lustman, CEO at Hobbs, said in statement: "Hobbs is about timeless British elegance to satisfy the multifaceted wardrobe needs of the modern woman. The concept of "making an understatement" speaks to a core reason that makes Hobbs different: it's the quiet confidence of Hobbs' pieces that mean women are admired as much for who they are as what they're wearing."
The campaign will run in print publications, including "Red," "Marie Claire," and "Sunday Times," at the end of the month, as well as out-of-home.
Credits
- Date
- Feb 24, 2016
- Brand :
- Hobbs
- Client :
- Hobbs
- Agency :
- Droga5-London
- Client Creative Director :
- Sandy Verdon
- Chief Executive Offier :
- Meg Lustman
- Head of Marketing :
- Anna Braithwaite
- Chief Creative Officer :
- David Kolbusz
- Creative Director :
- Rick Dodds
- Creative Director :
- Steve Howell
- Creative Team :
- Oli Rimoldi
- Creative Team :
- Sigi Egedal
- Account Director :
- Giulia Watson
- Designer :
- Marcin Plonka
- Producer :
- Monika Andexlinger
- Head Strategist :
- Toto Ellis
- Head of Client Development :
- Amy Garrett
- Production Company :
- WORKING GIRL
- Photographer :
- Julia Noni @ Rose Paris
- Retoucher :
- Alex Stout @ Stanleys Post
- Stylist :
- Jodie Barnes @ Rep Limited
- Producer :
- Roberto Romano
- Producer :
- Jennifer Soulhac
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