Models Blend Into Their Surroundings in Striking 'Understated' Fashion Ads

Hobbs Print and OOH Campaign by Droga5 London Makes Stunning Use of Color

Published On
Feb 24, 2016
Make an Understatement

Editor's Pick

A eye-catching new print and outdoor campaign from British fashion brand Hobbs makes beautiful use of color to make the point that, if you wear its clothes, you don't need to stand out.

In each ad, the colors of the clothes the models are wearing blend seamlessly into their surroundings -- a pink wall, a blue sea, yellow wallpaper and so on. The tagline of the campaign, by Droga5 London, is "Make an Understatement."

Meg Lustman, CEO at Hobbs, said in statement: "Hobbs is about timeless British elegance to satisfy the multifaceted wardrobe needs of the modern woman. The concept of "making an understatement" speaks to a core reason that makes Hobbs different: it's the quiet confidence of Hobbs' pieces that mean women are admired as much for who they are as what they're wearing."

The campaign will run in print publications, including "Red," "Marie Claire," and "Sunday Times," at the end of the month, as well as out-of-home.


Feb 24, 2016
Brand :
Client :
Agency :
Client Creative Director :
Sandy Verdon
Chief Executive Offier :
Meg Lustman
Head of Marketing :
Anna Braithwaite
Chief Creative Officer :
David Kolbusz
Creative Director :
Rick Dodds
Creative Director :
Steve Howell
Creative Team :
Oli Rimoldi
Creative Team :
Sigi Egedal
Account Director :
Giulia Watson
Designer :
Marcin Plonka
Producer :
Monika Andexlinger
Head Strategist :
Toto Ellis
Head of Client Development :
Amy Garrett
Production Company :
Photographer :
Julia Noni @ Rose Paris
Retoucher :
Alex Stout @ Stanleys Post
Stylist :
Jodie Barnes @ Rep Limited
Producer :
Roberto Romano
Producer :
Jennifer Soulhac

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