Make-a-Wish out of TBWA\CHIAT\DAY took a bold approach to their new campaign by involving kids who were actual participants in the program. Whether they want to grow up to be an astronaut, a firefighter or a football player, this campaign aims to give kids a chance to see themselves differently and provide motivation to fight. They chose director collective Burning Flag to help craft the story from the early stages and help execute this campaign because their directorial passion is to create content with organizations and brands who maintain a high standard in social+environmental responsibilities.