Virgin Mobile : Manufacturing Sparah

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Published On
May 02, 2011

Editor's Pick

For its latest Virgin Mobile campaign, Mother invents the latest "celebrity" couple, Spencer and Sarah, or, Sparah.

The couple - think Speidi without the creepy flesh colored beard - will form the basis of an integrated campaign that will span TV spots, webisodes, print and social media.

The two "actors," will be set up with all the appropriate accoutrements - a Hollywood home, stylist and publicist, all courtesy Virgin Mobile - and will do all the things those of their ilk should do, including product endorsements and public appearances at, for example, the Virgin Mobile Freefest.

The public can keep up with Sparah at

Here, we meet the couple.


May 03, 2011
Brand :
Virgin Mobile
Client :
Virgin Mobile
Agency :
Mother-New York
Executive Creative Director :
Paul Malmstrom
Creative Director :
Rob Baird
Creative Director :
Allon Tatarka
Art Director :
Rob Baird
Art Director :
April Mathis
Copywriter :
Allon Tatarka
Copywriter :
Jordan Chouteau
Designer :
Henrik Walse
Strategist :
Seth Gaffney
Agency Producer :
Sara Wallace
Production Company :
Biscuit Filmworks
Executive Producer :
Holly Vega
Producer :
Rick Jarjoura
Director :
Aaron Stoller
Editorial Company :
Editor :
Lawrence Young
Assistant Editor :
Justin Quagliata
Title Animation :
Brand New School
Telecine/Visual Effects Company :
The Mill
Colorist :
Fergus McCall
Visual Effects Artist :
Randy McEntee
Music Company :
Human Worldwide
Sound Design :
Sound Lounge
Managing Director :
Shawn Lacy
Director, Photography :
Toby Irwin
Executive Producer :
Toni Lipari
Visual Effects :
The Mill
Sound Design and Audio Post :
Sound Lounge
Sound Designer :
Marshall Grupp
Mixer :
Philip Loeb
Executive Producer :
Gloria Pitagorsky

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