For its latest Virgin Mobile campaign, Mother invents the latest "celebrity" couple, Spencer and Sarah, or, Sparah.
The couple - think Speidi without the creepy flesh colored beard - will form the basis of an integrated campaign that will span TV spots, webisodes, print and social media.
The two "actors," will be set up with all the appropriate accoutrements - a Hollywood home, stylist and publicist, all courtesy Virgin Mobile - and will do all the things those of their ilk should do, including product endorsements and public appearances at, for example, the Virgin Mobile Freefest.
The public can keep up with Sparah at facebook.com/virginmobilelive.
Here, we meet the couple.