Mattel is now selling Weird Barbie, breakout star of the film

A doll based on Kate McKinnon’s character is availble for $50, though you’ll have to wait a while for her to ship

Published On
Aug 07, 2023
Weird Barbie product shot

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Mattel obviously released a ton of new merch around the “Barbie” movie, not counting the over 100 collaborations with retail partners and marketers. But the toy company held one new doll’s arrival back until this weekend—it’s now offering a Weird Barbie for sale, based on Kate McKinnon’s hit character.

“If anyone knows anything about keeping it weird, it’s Weird Barbie, a breakout character from ‘Barbie The Movie,’” the doll’s landing page says. “Our doll version wears an outfit inspired by one you’ll see in the feature film, a bright pink dress with colorful artwork and puffy sleeves, and green snakeskin boots. She also features short tousled hair and markings on her face to emulate a doll that’s been played with just a little too much.”

Presumably she is excellent at doing the splits, as well.

Weird Barbie product shot

Designed by Javier Meabe, Weird Barbie is going for $50. They’re taking orders for the limited-edition doll through Aug. 18. Shipments are already pushed back to May 2024.

Now, we just need an Ordinary Barbie to drop.

Weird Barbie product shot

“Barbie,” a fun, pink-drenched, self-referential tale featuring the famous doll suffering an existential crisis, has been a huge box office hit. Directed by Greta Gerwig, the film has pulled in more than $1 billion in worldwide ticket sales, per Box Office Mojo. But Mattel also needs the movie to drive retail sales of its toys.

In July, the company reported a 12% sales drop for the second quarter, versus a year ago, but that was before the fil was released. Mattel has huge expectations for the remainder of the year, including the holiday season.

“The brand is everywhere and the buzz could not be louder,” Lisa McKnight, executive VP and global head of Barbie and dolls at Mattel, told Ad Age in early July.