Ikea goes to the dark side with May the Fourth posts
The latest advertiser to join in with Star Wars day
May 04, 2018
Ikea joins the advertisers who have got on the Star Wars "May the Fourth" bandwagon on social media this year, with a couple of posts claiming that it, too, can lay claim to the Dark Side.
In one, its Knalla rain poncho has a distinct look of Darth Vader about it with a black backdrop and the caption "When the clouds look a bit on the dark side." Another post highlights how its Forsa lamp can "bring some light to the the dark side of the room."
The creative is by Swedish agency ACNE's Ikea Creative Hub. See more Star Wars Day marketing efforts from this year here.