Ikea goes to the dark side with May the Fourth posts

The latest advertiser to join in with Star Wars day

Published On
May 04, 2018
May the Fourth

Editor's Pick

Ikea joins the advertisers who have got on the Star Wars "May the Fourth" bandwagon on social media this year, with a couple of posts claiming that it, too, can lay claim to the Dark Side.

In one, its Knalla rain poncho has a distinct look of Darth Vader about it with a black backdrop and the caption "When the clouds look a bit on the dark side." Another post highlights how its Forsa lamp can "bring some light to the the dark side of the room."

The creative is by Swedish agency ACNE's Ikea Creative Hub. See more Star Wars Day marketing efforts from this year here.


May 04, 2018
Brand :
Client :
Agency :
Acne/Ikea Creative Hub
Executive Creative Director :
Johan Bello
Creative Director :
Morten Kjaer
Senior Art Director :
Tiago Pinho
Art Director :
Isaac Bonnier
Art Director :
Malin Nystrom
Copywriter :
Joel Lindblad
Photographer :
Anders Kylberg
Project Manager :
Lovisa Friman Bendz
Assignment Leader :
Louice Alvarsson
Creative Planner :
Kim Saxberg

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Project Type