Loved ones' anxiety and hopes intertwine in this unconventional healthcare campaign from the Mayo Clinic

A young man and his father embark on a road trip, a husband and wife take a train journey, a woman makes sure to bring her lucky hat before she heads out on a trek with a friend. It’s not clear where any of them are going--the loved ones barely exchange a word as they pack up to go, make rest stops or gaze at the sea or out of windows. However, their thoughtful interactions—an embrace, a pat on the back, heartfelt glances—betray they’re all on an important journey, and something significant, perhaps life-changing, hangs in the balance.