McDonald’s built a temporary drive-thru in Dubai to help new drivers
The idea from Leo Burnett UAE includes a driving practice circuit
Editor's Pick
Three-point turns, hazard lights and right-of-way are all standard in driving lessons. But McDonald’s wanted to add navigating a drive-thru to that list.
The narrow turns of a drive-thru can be a challenge for new drivers, so McDonald’s UAE decided to partner with the Emirates Driving Institute in Dubai and Publicis Groupe’s Studio M to include a drive-thru section in the driving practice circuit. McDonald’s built a temporary working drive-thru on the course, where students could even place an order.
This isn’t McDonald’s first time teaching customers how to navigate a drive-thru. The Golden Arches had to teach consumers in China when it opened the first McDonald’s drive-thru in Guangdong province in 2005. Customers were ordering and picking up through the drive-thru window, but then parking and eating their meal inside.
“Our drive-thru service brings convenience to our community and we want new drivers to experience it and learn how to seamlessly navigate through its lanes, while creating memorable experiences,” Walid Fakih, CEO at McDonald’s UAE, said in a statement.
Credits
- Date
- Dec 04, 2022
- Client :
- McDonald's-UAE
- Client :
- McDonald's
- Agency :
- Leo Burnett-UAE
- CEO :
- Walid Fakih
- Marketing Director :
- Hassan Abouezzeddine
- Marketing Consultant :
- Reem Bitar
- Marketing Consultant :
- Osama elChamaa
- Marketing Coordinator :
- Hala Judy
- Senior Marketing Director :
- Tarek El Kady
- GCC Coop Lead :
- Sherif Coutry
- Production :
- Studio M
- CCO :
- Kalpesh Patankar
- Creative Director :
- Marwan Chahine
- Senior Creative Director :
- Hessa Al Sudairy
- Senior Copywriter :
- Aditya Hariharan
- Senior Art Director :
- Hugo Rochette
- Senior Copywriter :
- Sambhav Khandelwal
- Business Lead :
- Haytham Dayeh
- Account Director :
- Mahmoud Jaber
- Senior Account Manager :
- Miral Saad
- Producer :
- Mohamed Soueid
- Head of Production :
- Wael Said
Need a credit fix? Contact the Creativity Editors