McDonald’s built a temporary drive-thru in Dubai to help new drivers

The idea from Leo Burnett UAE includes a driving practice circuit

Published On
Dec 04, 2022

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Three-point turns, hazard lights and right-of-way are all standard in driving lessons. But McDonald’s wanted to add navigating a drive-thru to that list.

The narrow turns of a drive-thru can be a challenge for new drivers, so McDonald’s UAE decided to partner with the Emirates Driving Institute in Dubai and Publicis Groupe’s Studio M to include a drive-thru section in the driving practice circuit. McDonald’s built a temporary working drive-thru on the course, where students could even place an order.

This isn’t McDonald’s first time teaching customers how to navigate a drive-thru. The Golden Arches had to teach consumers in China when it opened the first McDonald’s drive-thru in Guangdong province in 2005. Customers were ordering and picking up through the drive-thru window, but then parking and eating their meal inside.

“Our drive-thru service brings convenience to our community and we want new drivers to experience it and learn how to seamlessly navigate through its lanes, while creating memorable experiences,” Walid Fakih, CEO at McDonald’s UAE, said in a statement.


Dec 04, 2022
Client :
Client :
Agency :
Leo Burnett-UAE
Walid Fakih
Marketing Director :
Hassan Abouezzeddine
Marketing Consultant :
Reem Bitar
Marketing Consultant :
Osama elChamaa
Marketing Coordinator :
Hala Judy
Senior Marketing Director :
Tarek El Kady
GCC Coop Lead :
Sherif Coutry
Production :
Studio M
Kalpesh Patankar
Creative Director :
Marwan Chahine
Senior Creative Director :
Hessa Al Sudairy
Senior Copywriter :
Aditya Hariharan
Senior Art Director :
Hugo Rochette
Senior Copywriter :
Sambhav Khandelwal
Business Lead :
Haytham Dayeh
Account Director :
Mahmoud Jaber
Senior Account Manager :
Miral Saad
Producer :
Mohamed Soueid
Head of Production :
Wael Said

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