McDonald’s built a temporary drive-thru in Dubai to help new drivers
The idea from Leo Burnett UAE includes a driving practice circuit
Dec 04, 2022
Three-point turns, hazard lights and right-of-way are all standard in driving lessons. But McDonald’s wanted to add navigating a drive-thru to that list.
The narrow turns of a drive-thru can be a challenge for new drivers, so McDonald’s UAE decided to partner with the Emirates Driving Institute in Dubai and Publicis Groupe’s Studio M to include a drive-thru section in the driving practice circuit. McDonald’s built a temporary working drive-thru on the course, where students could even place an order.
This isn’t McDonald’s first time teaching customers how to navigate a drive-thru. The Golden Arches had to teach consumers in China when it opened the first McDonald’s drive-thru in Guangdong province in 2005. Customers were ordering and picking up through the drive-thru window, but then parking and eating their meal inside.
“Our drive-thru service brings convenience to our community and we want new drivers to experience it and learn how to seamlessly navigate through its lanes, while creating memorable experiences,” Walid Fakih, CEO at McDonald’s UAE, said in a statement.