You don't need to squint to get these blurry McDonald's ads
Outdoor ads for Puerto Rico market by TBWA/San Juan need no explanation
Mar 28, 2019
A new outdoor campaign for McDonald's in Puerto Rico revolves around the idea that its menu items are so iconic, you don't need any branding to recognize them.
Agency TBWA/San Juan created the billboards, which feature blurred images of icons such as the Big Mac, Happy Meal and fries against a single color background. There's so sign of the Golden Arches, or any McDonald's branding, and the caption is simply "Say no more."
The campaign is running on social and media and in print, as well as outdoor.