You don't need to squint to get these blurry McDonald's ads

Outdoor ads for Puerto Rico market by TBWA/San Juan need no explanation

Published On
Mar 28, 2019

Editor's Pick

A new outdoor campaign for McDonald's in Puerto Rico revolves around the idea that its menu items are so iconic, you don't need any branding to recognize them.

Agency TBWA/San Juan created the billboards, which feature blurred images of icons such as the Big Mac, Happy Meal and fries against a single color background. There's so sign of the Golden Arches, or any McDonald's branding, and the caption is simply "Say no more."

The campaign is running on social and media and in print, as well as outdoor. 

Credits

Date
Mar 28, 2019
Client:
McDonald's-Puerto Rico
Agency:
TBWA-San Juan
Chief Executive Officer:
Luzirene Mendoza
Creative Director:
Clarissa Biaggi
Creative Director:
José Vallecillo
Senior Copywriter:
Luis Romero
Senior Art Director:
Gerardo Figueroa
Account Executive:
Yarelis Pérez

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