McDonald's made a truly 'unskippable' pre-roll for corona times
Message for Russian market about handwashing has been viewed 120 million times
By
Alexandra Jardine
Published On
Apr 08, 2020
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It's been a while since someone tried to make an "unskippable" pre-roll ad—something Geico was famous for back in 2016 with its series of boring scenes made so hilarious that viewers were compelled to keep watching.
Now, McDonald's Russia has made one for coronavirus times. The pre-roll is simply a PSA about handwashing, which as we all know is truly an "unskippable" activity and should be done for at least 20 seconds (the length of the pre-roll ad). The caption simply says "20 seconds you can't skip."
Starcom was responsible for the media placement for the campaign, with creative by Leo Burnett Moscow. The video has currently had over 126 million views, according to the agency.
Credits
- Date
- Apr 08, 2020
- Client :
- McDonald's-Russia
- Marketing Director :
- Tatiana Gura
- Marketing Manager :
- Viktoria Liparteliani
- Digital Director :
- Andrey Baikov
- Digital Manager :
- Ruslan Ledovski
- Agency :
- Leo Burnett-Moscow
- Creative Director :
- Evgeny Shinyaev
- Account Director :
- Viktoria Semikasheva
- Art Director :
- Ekaterina Trokhina
- Copywriter :
- Daria Tsareva
- Media :
- Starcom
- Account Director :
- Tatiana Chyornaya
- Account Group Head :
- Alevtina Arkhipova
- Senior Media Planner :
- Vera Konovalova
- Digital Account Director :
- Irina Fattakhetdinova
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