McDonald's made a truly 'unskippable' pre-roll for corona times
Message for Russian market about handwashing has been viewed 120 million times
Apr 08, 2020
It's been a while since someone tried to make an "unskippable" pre-roll ad—something Geico was famous for back in 2016 with its series of boring scenes made so hilarious that viewers were compelled to keep watching.
Now, McDonald's Russia has made one for coronavirus times. The pre-roll is simply a PSA about handwashing, which as we all know is truly an "unskippable" activity and should be done for at least 20 seconds (the length of the pre-roll ad). The caption simply says "20 seconds you can't skip."
Starcom was responsible for the media placement for the campaign, with creative by Leo Burnett Moscow. The video has currently had over 126 million views, according to the agency.