Diverse hands become the Golden Arches in McDonald's National French Fry Day campaign

Mark Seliger shot the minimalist campaign from We Are Unlimited

Published On
Jul 15, 2019

Editor's Pick

To celebrate National French Fry Day, which took place this weekend on Saturday, July 13, McDonald’s released a series of minimalist, photography-driven ads that show consumers uniting in the act of sharing its fries.

Striking images shot by Mark Seliger depict diverse pairs of hands—two men, two women, man and woman, old and young, each of different skin tones, set against a golden yellow backdrop. As they are about to dip into Mickey D’s signature offering, the hands come together to form McDonald's iconic arches, with no official logo in sight. 

The campaign, titled “Share the Love, was created out of We Are Unlimited and appeared in out of home ads, social media and on a billboard above McDonald’s flagship restaurant in Times Square.