McDonald's unites families separated by the pandemic at a 'hybrid' table in Ramadan campaign

In Singapore, many families have been separated by the now year-long closure of the country's border with Malaysia due to the COVID-19 pandemic. This makes it particularly hard when it comes to Ramadan, so McDonald's Singapore is doing its part to help bring people together for the Muslim religious festival. In a campaign create via Publicis Communications' Leo Burnett Singapore, it created a "hybrid" table at restaurant locations in Singapore and Johor Bahru, Malaysia. Using cameras, large screens and video conferencing in the restaurants' party rooms, it aims to let families celebrate as if together at the same restaurant. The concept was launched with a video, seen here, filmed with McDonald's employees in Singapore, who are from Malaysia but working in Singapore to support their families. People were then able to book the space for their family reunions for dates between April 23-28. “We empathize with the many families who have been separated by distance, across borders, since Covid-19 hit us last year. My Happy Table at McDonald’s is our way of helping to narrow that distance by facilitating mini reunions for Muslim families during this Ramadan. As a brand that celebrates family togetherness, we’re heartened to see our employees and customers reunite ‘virtually’ with their families and create happy memories during these trying times.” said Drina Chee, senior director, marketing and digital customer experience at McDonald’s Singapore.

McDonald's unites families separated by the pandemic at a 'hybrid' table in Ramadan campaign

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