McDonald's 'walk-thru' billboard will serve you a McFlurry

Installation is catering to pedestrians on London’s South Bank

Published On
Aug 19, 2021

Editor's Pick

Drive-thru takeout places have been more popular than ever during the pandemic—but what if you’re in the middle of a city and on foot? McDonald’s has the answer.

The brand has erected a “walk-thru” billboard on London’s South Bank where pedestrians will be able to get a free McFlurry from a hatch on a McDonald’s billboard. The McFlurrys will be served from today through the weekend between 11AM and 6PM daily. 

The experience was created via Leo Burnett London, in partnership with media agencies OMD and Talon. It’s part of the brand and agency’s current campaign platform “Fancy a McDonald’s?” which debuted last month with an ad featuring no dialog but 60 seconds of laughter as people enjoyed their McDonald’s food. 

“We all need moments of light-hearted release—opportunities to let go and forget the pressures and expectations of life,” said Steven Howells, director of marketing & media at McDonald’s U.K. in a statement. “As McFlurry celebrates 21 years on our menu, it seems only right to surprise and delight our customers by giving some away in a truly unique way.”

“McDonald’s has always been a generous brand and our ‘Fancy a McDonald’s?’ brand platform allows that thinking to come to life in less traditional, more unexpected ways,” added Mark Elwood, executive creative director at Leo Burnett.

Credits

Date
Aug 19, 2021
Client :
McDonald's-UK
Agency :
Leo Burnett-London
Chief Marketing Officer :
Michelle Graham-Clare
Director of Marketing & Media :
Steve Howells
Head of Marketing Brand Affinity Trust & Family :
Chloe Bissell
Brand Manager :
Amber Myers
Campaign Assistant :
Maxime Van de Riet
Advertising Agency :
Leo Burnett London
CCO :
Chaka Sobhani
Creative Director :
Andrew Long
Creative Director :
James Millers
Senior Creative :
Joe Miller
Head of Planning :
Tom Sussman
Planner :
Theo Pons
Business Director :
Sam Houlston
Account Director :
Steph Bates
Senior Account Manager :
Laura Taylor
Account Manager :
Nicola Kuan
Account Executive :
Carys Parry
Media Buying Agency :
OMD UK
OOH Production Company :
Talon

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