Terry Crews and other sexual assault survivors tell their tales in ads for Me Too

Tarana Burke's organization highlights the tales of women, men, immigrants and children

Published On
Jan 29, 2019

Editor's Pick

While the #MeToo movement came to mainstream attention a little more than a year ago, it was begun in 2006 by civil rights activist Tarana Burke. Now her non-profit group has released a series of animated PSAs featuring the stories of survivors of sexual assault.

In the early days of the Me Too resurgence, actor Terry Crews came forward about being groped by a Hollywood executive at a party. At the same time, he saw online vitriol directed particularly at women who were telling their own stories of assault. “For me to remain silent, I would have felt like a fraud,” he says, narrating his PSA.

Emily Waters recounts struggling with feeling responsible for the violence she experienced in her relationship. Daniela Contreras, who was 16 when she was assaulted by her employer when she was a domestic worker and undocumented immigrant, tells her story in Spanish. Through tears, she explains that she speaks up now “for the young girls like me.”

 

The last PSA is narrated by an anonymous man who was sexually assaulted by his father when he was a young child. Each spot begins with a trigger warning and a reminder that viewers needn’t watch it, or can watch with someone else.

 

Creative was led by Deutsch, and agencies and production companies joined to work on the campaign, including Steelhead, Hornet, Elastic, Psyop, Duotone and We Are Royale. The spots debuted at an event hosted by HBO at the Sundance Film Festival.

About

Credits

Date
Jan 29, 2019
Agency:
Deutsch
Founder/Chief Strategist:
Tarana Burke
Managing Partner, Communication + Engagement:
Mervyn Marcano
Chief Creative Officer, North America:
Pete Favat
EVP, Executive Creative Director + Art Director:
Jorge Calleja
EVP, Head of Design:
Adhemas Batista
Creative Director:
Carmen Love
Copywriter:
Chelsea Curry
Art Director:
Katie Dittman
Head of Strategy:
Kelsey Hodgkin
SVP, Executive Producer:
Mary Ellen Duggan
Senior Integrated Producer:
Jesse Pugh Ferguson
SVP, Director of Integrated Business Affairs:
Gabriela Farias
SVP, Director of Traffic Operations :
Carie Bonillo
Senior Integrated Business Affairs:
Saeyoung Kim
EVP, Group Account Director:
Montse Barenna
VP, Director of Experience:
Acacia May
Account Supervisor:
Nissa Gutierrez
VP, Director of Communications:
Mikaela Liboro
PR Manager:
Karina Brennan
Audio Record/Mix:
Steelhead
Audio Engineer:
Cayce Sylvester
Managing Director:
Ted Markovic
Executive Producer:
Adam Becht
Audio Director:
Terry Miglin
Producer:
Patrick Lewis
Audio:
740 Sound
Mixer:
Chris Pinkston
Executive Producer:
Scott Ganary
Producer:
Jeff Martin
Assistant Mixer:
Will Pugh
Audio:
Lime Studios
Mix Engineer:
Tom Paolantonio
Mix Engineer:
Matt Miller
Assistant Mixer:
Lisa Mermelstein
Executive Producer:
Susie Boyajan
Producer:
Kayla Phungglan
Anthem:
Psyop
Director/Designer:
Pedro Lavin
Animation Director/Designer:
Marika Cowan
Animator:
Mayukh Goswami
Compositor:
Sean Wehrli
Executive Producer:
Lydia Holness
Producer:
Jodi Kraushar
Producer:
Nyenye Kitchings
Daniela:
Hornet
Director:
Natalie Labarre
Executive Producer:
Hana Shimizu
Head of Production:
Sang-Jin Bae
Development Producer:
Kristin Labriola
Senior Producer:
Cathy Kwan
Editor:
Stephanie Andreou
Production Coordinator:
Riley Spencer
Storyboard Artist:
Natalie Labarre
Designer:
Natalie Labarre
Designer:
Sami Healy
Designer:
Sara Litzenberger
Lead Compositor:
Mike Luzzi
Animator:
Role
Animator:
Natalie Labarre
Animator:
Sami Healy
Animator:
Sara Litzenberger
Animation Intern:
Andres Padilla
Animation Intern:
Ella Dobson
Animation Intern:
Kathleen Gleeson
Animation Intern:
Seongjin Yoon
Compositor:
Ted Wiggin
Design Studio:
Elastic Studios
Creative Supervision:
Heidi Berg
Creative Supervision:
Lisa Bolan
Type Designer:
Benjamin Woodlock
Animator:
Steven Biggert
Animator:
Earl Burnley
Animator:
Alex Silver
Cel Animation:
Michael Relth
Cel Animation:
Jahmad Rollins
Editor:
Rachel Fowler
Senior Producer:
Paul Makowski
Head of Production:
Kate Berry
Executive Producer:
Luke Colson
Managing Director:
Jennifer Sofio Hall
WE ARE ROYALE:
Anonymous
WE ARE ROYALE:
Terry Crews
Executive Creative Director, Partner:
Brien Holman
Executive Director Brand Partnerships, Partner:
Jayson Whitmore
Managing Director, Partner:
Jen Lucero
Senior Art Director:
Juliet Park
Art Director:
Heather-Lynn Aquino
Executive Producer:
Heather-Lynn Aquino
Executive Producer:
Rhys Demery
Head of Production:
Eric Zapakin
Design Team:
Juliet Park
Design Team:
Heather-Lynn Aquino
Design Team:
Yoyo Wang
Design Team:
Eleena Bakrie
Design Team:
Arthur Metcalf
Design Team:
Matty Deans
Animation Team:
Hyungsoon Joo
Animation Team:
Matty Deans
Animation Team:
Arthur Metcalf
Animation Team:
Zak Tietjen
Music Company:
duotone audio group
Managing Director:
David Leinheardt
Executive Producer:
Ross Hopman
Producer:
Gio Lobato
Sound Design:
duotone audio group
Sound Designer:
Juan Aboites
Sound Designer:
Andy Green
Executive Producer, Audio Post:
Greg Tiefenbrun
Musicology:
Dan Dixon

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