While the #MeToo movement came to mainstream attention a little more than a year ago, it was begun in 2006 by civil rights activist Tarana Burke. Now her non-profit group has released a series of animated PSAs featuring the stories of survivors of sexual assault.
In the early days of the Me Too resurgence, actor Terry Crews came forward about being groped by a Hollywood executive at a party. At the same time, he saw online vitriol directed particularly at women who were telling their own stories of assault. “For me to remain silent, I would have felt like a fraud,” he says, narrating his PSA.
Emily Waters recounts struggling with feeling responsible for the violence she experienced in her relationship. Daniela Contreras, who was 16 when she was assaulted by her employer when she was a domestic worker and undocumented immigrant, tells her story in Spanish. Through tears, she explains that she speaks up now “for the young girls like me.”
The last PSA is narrated by an anonymous man who was sexually assaulted by his father when he was a young child. Each spot begins with a trigger warning and a reminder that viewers needn’t watch it, or can watch with someone else.
Creative was led by Deutsch, and agencies and production companies joined to work on the campaign, including Steelhead, Hornet, Elastic, Psyop, Duotone and We Are Royale. The spots debuted at an event hosted by HBO at the Sundance Film Festival.