Perfect Poop Is Why You Should Buy Halo Dog Food, Says Brand's New Campaign

Angelic Poo Character Fronts Ads From RPA

Published On
Sep 18, 2017

Editor's Pick

Natural pet food brand Halo has found a new--and very direct--way to tell you why to buy its product--it produces nice poop.

Over the years, pet food ads have gradually shifted from concentrating on the flavor and taste of food to focusing on its health benefits. While Halo's campaign is an extension of that, it goes further, but to combat the ick factor, it mines the potential humor of poop with a halo-ed poop-emoji style animation named "Poopsie."

The animated poop appears in a cutesy musical (seen here), which is running on TV in Ottawa only, as well as in a longer-form educational video and various shorter clips including one that homes in even more on just why the poop is good (small, well-formed, easy to scoop and a "good listener," apparently), and another with a DJ-ing dog. The overall message is that Halo is made with whole meat for superior digestibility and "The Proof is in the Poop."

RPA created the campaign. As well as the social and digital ads, Halo "Poopsie" character will appear in display, radio and OOH ads.


Sep 18, 2017
Halo Pet Food
Halo Pet Food
Executive Vice President, Chief Creative Officer:
Joe Baratelli
Vice President, Group Creative Director:
Adam Lowrey
Adam Lowrey
Vice President, Group Creative Director:
Nathan Crow
Art Director:
Nathan Crow
Senior Art Director:
Melissa Neborsky
Senior Copywriter:
Ari Alius
Art Director:
Lauren Geschke
Eric Aldama
Art Director:
Amy Wong
Junior Copywriter:
Hannah Sanderson
Junior Art Director:
Sarah Kershaw
Junior Copywriter:
Katie Handfelt
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Carolyn Casey
Vice President, Executive Producer:
Selena Pizarro
Vice President, Director Digital Production:
Dave Brezinski
Director, Print Production:
Susan Cockrell
Senior Art Producer:
Stephanie Breese
Art Producer:
Sandra Sanchez
Namrata Abhyankar
Grace Wang
Senior Digital Producer:
Tiffany Chen
Digital Producer:
Cassandra Mai
Producer Assistant:
Claire Hendon
Associate Director, Business Affairs:
KK Davis
Business Affairs Administrator:
Bianca Villasenor
Senior Vice President, Group Account Director:
Eric Davis
Account Director:
Jana Wentz
Senior Account Executive:
Christina Winsor
Executive Vice President, Chief Strategy Officer:
David Berne
Associate Director, Strategic Planning:
Jen OSullivan
Strategic Planner:
Ravi Jayanath
Supervisor of Digital Strategy:
Ravi Jayanath
Vice President, Media Director:
Abe Diaz
Manager of Digital Marketing:
Bert Choi
Editorial Visual Effects/Finishing:
Transistor Studios
Production Company:
Transistor Studios
Creative Director:
Jamie Rockaway
Jamie Rockaway
Executive Producer:
Damon Meena
Head of Production:
Amanda Schultz
Art Director:
Lyejm Kallas-Lewis
Ted Fitzgerald
Production Company:
Deep Sky
Creative Director:
Jared Hobbs
Art Director:
Barret Thomson
Animation/Sound Effects:
Ben Drake
2D Animator:
Jack Ellis
Creative Director:
Scott Glenn
Executive Producer:
Debbi Landon
Head of Production:
Caroline OSullivan
Sound Designer:
Dan Hart
Josh Loucka

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