Perfect Poop Is Why You Should Buy Halo Dog Food, Says Brand's New Campaign
Angelic Poo Character Fronts Ads From RPA
Editor's Pick
Natural pet food brand Halo has found a new--and very direct--way to tell you why to buy its product--it produces nice poop.
Over the years, pet food ads have gradually shifted from concentrating on the flavor and taste of food to focusing on its health benefits. While Halo's campaign is an extension of that, it goes further, but to combat the ick factor, it mines the potential humor of poop with a halo-ed poop-emoji style animation named "Poopsie."
The animated poop appears in a cutesy musical (seen here), which is running on TV in Ottawa only, as well as in a longer-form educational video and various shorter clips including one that homes in even more on just why the poop is good (small, well-formed, easy to scoop and a "good listener," apparently), and another with a DJ-ing dog. The overall message is that Halo is made with whole meat for superior digestibility and "The Proof is in the Poop."
RPA created the campaign. As well as the social and digital ads, Halo "Poopsie" character will appear in display, radio and OOH ads.
Credits
- Date
- Sep 18, 2017
- Brand :
- Halo Pet Food
- Client :
- Halo Pet Food
- Agency :
- RPA
- Executive Vice President, Chief Creative Officer :
- Joe Baratelli
- Vice President, Group Creative Director :
- Adam Lowrey
- Copywriter :
- Adam Lowrey
- Vice President, Group Creative Director :
- Nathan Crow
- Art Director :
- Nathan Crow
- Senior Art Director :
- Melissa Neborsky
- Senior Copywriter :
- Ari Alius
- Art Director :
- Lauren Geschke
- Copywriter :
- Eric Aldama
- Art Director :
- Amy Wong
- Junior Copywriter :
- Hannah Sanderson
- Junior Art Director :
- Sarah Kershaw
- Junior Copywriter :
- Katie Handfelt
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Carolyn Casey
- Vice President, Executive Producer :
- Selena Pizarro
- Vice President, Director Digital Production :
- Dave Brezinski
- Director, Print Production :
- Susan Cockrell
- Senior Art Producer :
- Stephanie Breese
- Art Producer :
- Sandra Sanchez
- Producer :
- Namrata Abhyankar
- Producer :
- Grace Wang
- Senior Digital Producer :
- Tiffany Chen
- Digital Producer :
- Cassandra Mai
- Producer Assistant :
- Claire Hendon
- Associate Director, Business Affairs :
- KK Davis
- Business Affairs Administrator :
- Bianca Villasenor
- Senior Vice President, Group Account Director :
- Eric Davis
- Account Director :
- Jana Wentz
- Senior Account Executive :
- Christina Winsor
- Executive Vice President, Chief Strategy Officer :
- David Berne
- Associate Director, Strategic Planning :
- Jen OSullivan
- Strategic Planner :
- Ravi Jayanath
- Supervisor of Digital Strategy :
- Ravi Jayanath
- Vice President, Media Director :
- Abe Diaz
- Manager of Digital Marketing :
- Bert Choi
- Editorial Visual Effects/Finishing :
- Transistor Studios
- Production Company :
- Transistor Studios
- Creative Director :
- Jamie Rockaway
- Director :
- Jamie Rockaway
- Executive Producer :
- Damon Meena
- Head of Production :
- Amanda Schultz
- Art Director :
- Lyejm Kallas-Lewis
- Producer :
- Ted Fitzgerald
- Production Company :
- Deep Sky
- Creative Director :
- Jared Hobbs
- Art Director :
- Barret Thomson
- Animation/Sound Effects :
- Ben Drake
- 2D Animator :
- Jack Ellis
- Music/Mix :
- Shindig
- Creative Director :
- Scott Glenn
- Executive Producer :
- Debbi Landon
- Head of Production :
- Caroline OSullivan
- Sound Designer :
- Dan Hart
- Composer :
- Josh Loucka
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