This Sunday during CBS' Grammy broadcast, Twix will continue the saga of the dueling candy factories. In case you don't recall, the candy bar's origins were revealed in last year's "Ideologies"
spot, out of BBDO, New York. It told the story of two brothers Seamus and Earl, who had invented the treat, but went their separate ways over irreconcilable differences. The result, two different companies, each manufacturing one of the two Twix bars that come in the single package.
MJZ's Craig Gillespie returns to direct the next episode in which we visit the factories years later and a fresh-faced middle manager suggests to one of the company heads a radical idea.