A Christmas tree squatter brings delight to a family's holiday

Swiss retailer Migros delivers another cute seasonal spot

Published On
Nov 26, 2019

Editor's Pick

Swiss retailer Migros is the country's equivalent to John Lewis when it comes to emotive Christmas ads -- its 2017 campaign about an elf who lives in a supermarket scanner was followed up with an equally adorable sequel last year.   The company's holiday focus is also around donations to charities rather than sales, so it gives it a good opportunity to make a spot all about caring for others at Christmas time. 

This year it's back with a different campaign that also scores highly on the heartstring-tugging front. It's the story of a family who find a baby owl hiding in their Christmas tree. While one relative's initial instinct is (terrifyingly) to attack it with a broom, the daughter of the family insists on making it a pet of it and teaching it to fly. (She even reads books about how birds fly and lets it try out its wings around her bedroom.) Eventually, the family are rewarded with seeing it reunited with its owl parents (all together now, aww.)

The film, by Wirz BBDO, is charmingly directed by Martin Werner via Pumpkin Films. 

Credits

Date
Nov 26, 2019
Client :
Migros
Campaigning :
Michel Noverraz
Campaigning :
Céline Jagisch
Digital Campaigning & Promotions :
Thomas Burri
Media :
Christian Keller
Sales Promotions :
Isabelle Britschgi
Sales Promotions :
Natalia Durrer
Sales Promotions :
Jürg Burkhardt
Sales Promotions :
Sabrina Wynistorf
Sales Promotions :
Iris Kramer
Agency :
Wirz/BBDO
Creation :
Livio Dainese
Creation :
Fernando Perez
Creation :
Dominique Magnusson
Creation :
Chantal Heimo
Creation :
Florian Siegrist
Creation :
Mark Stahel
Creation :
Zara Velchev
Creation :
Elena Gabriel
Creation :
Lia Bellini
Creation :
Evelyn Schellenberg
Agency Producing :
Erasmo Palomba
Consulting :
Ella Papadakis
Consulting :
Janine Studer
Consulting :
Patrik Muntwyler
Consulting :
Marina Kaut
Consulting :
Pascal Taboas
Media Realization :
Giovanni Bucca
Media Realization :
Andrea Bosshard
Media Realization :
Anina Eugster
Media Realization :
Ruedi Boller
Media Realization :
Thomas Peller
Media Realization :
Désirée Guzzo
Media Realization :
Adina Nehrkorn
Media Realization :
Ramona Trebucchi
Media Realization :
Corinne Räber
Media Realization :
Rino Frei
Media Realization :
Oliver Fäs
Xlab :
Angelo Mabellini
Xlab :
Nathalie Reichmuth
Production Company :
Pumpkin Films
Director :
Martin Werner
Camera :
Sebastian Blenkov
Executive Producer :
Sonja Brand
Post Production Supervisor :
Claudia Brand
Color & VFX :
BaconX
Music :
Jonas Struck
Agency :
Wirz BBDO

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