This year it's back with a different campaign that also scores highly on the heartstring-tugging front. It's the story of a family who find a baby owl hiding in their Christmas tree. While one relative's initial instinct is (terrifyingly) to attack it with a broom, the daughter of the family insists on making it a pet of it and teaching it to fly. (She even reads books about how birds fly and lets it try out its wings around her bedroom.) Eventually, the family are rewarded with seeing it reunited with its owl parents (all together now, aww.)
The film, by Wirz BBDO, is charmingly directed by Martin Werner via Pumpkin Films.