Miller High Life is selling gingerbread 'dive bar' kits
The brand's holiday offering includes a pool table, jukebox and a maple syrup-infused 'sticky floor'
Nov 30, 2021
Miller High Life is getting into the spirit of the holidays this year with gingerbread "dive bar" kits.
The Molson Coors brand is targeting adults who miss the innocent days of building gingerbread houses with special kits that give them a more grown-up flavor. That includes walls made of Miller High Life-infused gingerbread along with all kinds of other details to faithfully recreate the dive bar holiday atmosphere.
There's a miniature pool table with pretzel-stick cues and candied pool balls under genuine (dim) working lights and a branded bar floor infused with Vermont maple syrup packets to recreate that sticky floor feeling. You can decorate the walls with genuine vintage Miller High Life wall art and neon signs made from sugar, and there's a pergola made of bar snacks, as well as a tiny jukebox for the gingerbread people regulars.
The kits are being sold online from Dec.6, while supplies last, and (perhaps not surprisingly give the level of detail) it doesn't come cheap, at $50 per kit. Agency ICF Next is behind the fun holiday spin-off.