Miller Lite creates a virtual tip jar to support bartenders during the pandemic
Campaign includes video of an empty drinking hole
Mar 20, 2020
It’s rare, if not unprecedented, for a beer brand to feature a completely empty bar in its marketing. But these are not normal times.
Miller Lite today tweeted a video of a desolate drinking hole as part of a new campaign called “#VirtualTipJar” aimed at raising money for bartenders that have been sidelined as bars close in response to the coronavirus outbreak. "Taps are off. But tips are needed," reads the copy.