They say blood, sweat and tears go into every accomplishment. Now a new project from Mirum Helsinki distills one of those excretions into a fragrance—the scent of creativity.
They say blood, sweat and tears go into every accomplishment. Now a new project from Mirum Helsinki distills one of those excretions into a fragrance—the scent of creativity.
Global CMO Morgan Flatley on the fast-food giant's international marketing approach and how it is responding to consumer trends and “fan truths.”