Christina Applegate pushed to her limit in M&Ms Super Bowl commercial

Spoiler alert: the passengers fighting in the back seat aren't kids

Published On
Jan 30, 2019

Editor's Pick

M&M's is back in the Super Bowl with a commercial featuring bickering candies that may remind some viewers of their own kids.

The brand's "Bad Passengers" spot shows Christina Applegate driving home from the grocery store. The arguing coming from the backseat ("he started it," "stop touching me") sounds like the stuff of children, albeit with deeper voices.

"Ok, do I have to break you guys apart?" Applegate asks as she grows increasingly frustrated, later bellowing, "If you don't stop I will eat all of you alive right now!"

The red, yellow and orange spokescandies, it turns out, are embedded into a chocolate bar much like M&M's Minis are mixed into actual M&M's chocolate bars in real life. The bars were introduced in 2018. M&M's says it's the first time it is introducing a new product in a Super Bowl ad.

The ad continues the plot introduced last week in a 15-second teaser that showed Applegate struggling to get into her locked car in the grocery store parking lot.

The commercial from BBDO New York is set to run during the first commercial break after kickoff.

Credits

Date
Jan 30, 2019
Client:
M&Ms
Agency:
BBDO-New York
Music by:
Found Objects
Composed by:
Ben Marshall
Senior Producer:
Matt Nelson
Producer:
Nick Chomowicz
Music Coordinator:
Agatha Lee
Executive Producer:
Jennie Armon
ECD/Partner:
Jay Wadley
ECD/Partner:
Trevor Gureckis

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Project Type