A bull remains serene through calamity and catastrophe in ad for MoneySuperMarket

Film from Engine takes the 'bull in a china shop' saying and runs with it

Published On
Jun 23, 2020

Editor's Pick

A new spot from U.K.price comparison website MoneySuperMarket.com takes the old saying about a "bull in a china shop," and runs with it.

The humorous TV ad by Engine is the latest in the brand's campaign that focuses on being "money calm" , voiced by actor and "IT Crowd "star Matt Berry. It starts off with the bull standing calmly in the china shop without going wild and breaking anything. We then move on to other situations that might be potentially stressful for the bull—a kids' party, an army bootcamp, cracking ice, a plunging window-cleaning platform and even a boat in what looks like "The Perfect Storm."  Throughout, the bull continues to look serene. In the final scenario, an asteroid is heading towards earth, but the bull looks on unruffled.Directed by Nick Ball via Blink, the spot was actually made pre-lockdown, but put on hold at the time, and it features a real, rather than CGI, bull. 

Engine took over the MoneySuperMarket account in 2019 after it parted company with Mother London, which had created the popular "Epic" campaign. “It’s been just over a year since we relaunched our brand and we know we have a powerful platform in Get Money Calm," said Lloyd Page, marketing director at MoneySuperMarket in a statement. "The campaign is about communicating the universal, wonderful feeling of calm you feel when you know your bills are under control with MoneySuperMarket. The new campaign sums up that feeling in a more powerful and distinct way than we have done before, allowing a far greater consistency in our execution."


Jun 23, 2020
Client :
Agency :
Marketing Director :
Lloyd Page
Head of Brand and Brand Communications :
Mel Stonier
Senior Brand Manager :
Jim Butler
Agency Producer :
Leila Bartlam
Assistant Producer :
Victoria Doran
Strategy Director :
Liz Baines
Senior Strategist :
Ronaldo Pegoraro
Senior Strategist :
Simon Butcher
Chief Creative Officer :
Billy Faithfull
Creative Director :
Chris Ringsell
Creative Team :
Charlie Gee
Creative Team :
Tian Murphy
Managing Director :
Annie Gallimore
Business Lead :
Eve Bui
Business Lead :
Louise Hayward
Senior Account Director :
Alex Worthington
Integrated Project Director :
Liz Boothby
Account Team :
Brittaney Anderson
Account Team :
Samar Rezvan
Account Team :
Clare Walker
Agency Designer :
Eric Chia
Agency Designer :
Abbi Chard
Media Agency :
Production Company :
Blink Productions
Director :
Nick Ball
Executive Producer :
Paul Weston
Producer :
Ewen Brown
Editor :
Leo King
Edit :
Sound Design :
Ben Leeves
Sound Design :
Jungle Sound Studios
Carioca Studio represented by :
JSR Agency
Lead Creative Director :
Dragos Traistaru
Lead Producer :
Ruxandra Iacob
Post Production :
Untold Studios
VO :
Matt Berry

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