Hmmm, how would one describe a limited-edition Moschino Barbie doll? Inevitable, perhaps? Over-the-top? Overpriced? (The doll, a collaboration between Moschino and Mattel, retails for $150.)
Oh, wait, how about "So fierce!"? That's what the little boy in this ad has to say about Moschino Barbie, and his playmates, both girls, don't challenge him on that point.
Gay news site Towleroad helped the ad to go viral, noting that it's "sure to fire up conservatives who don't want companies screwing with traditional gender roles." Gawker then upped the ante with a post titled "New Hero Alert: The Boy in This Barbie Commercial."
The ad's YouTube comments -- which we won't link to, because we wouldn't do that to you -- are, predictably, a mixture of hateful and heartening.