It's Getting Hot in Herre: Nelly Gives 'Buzz' a Makeover for Honey Nut Cheerios
Cereal Mascot Gets a Rap Star-Worthy Makeover from Saatchi New York
Published On
Aug 13, 2013
Editor's Pick
Hype Williams helps rap star Nelly get a little more family friendly in this Saatchi N.Y. spot for Honey Nut Cheerios. This kick-off ad for a five-spot campaign features the cereal's mascot, Buzz, flying into Nelly's home, where he promptly gets dissed for his appearance and his voice. Then, Nelly helps him get a little cooler, getting him to ditch his honey wand for cool sunglasses and high-tops. The rap star also remixes his 2011 classic, "Ride Wit Me," for the campaign, cleaning up the dirty lyrics.
It's a perfect segue for the brand's new tagline: "Must be the honey." Along with the spots, billboards, radio and digital executions, are also on the way.
Credits
- Date
- Aug 13, 2013
- Brand :
- Honey Nut Cheerios
- Client :
- Honey Nut Cheerios
- Agency :
- Saatchi & Saatchi-New York
- Director :
- Hype Williams
- Chief Creative Officer :
- Con Williamson
- Executive Creative Director/Production :
- Peter Moore-Smith
- Associate Creative Director :
- Johnnie Ingram
- Vice President, Executive Producer :
- Gregory Hall
- Music Producer :
- Eric Korte
- Production Company :
- HSI Productions
- Managing Director :
- Rebecca Skinner
- Executive Producer :
- Maddi Carlton
- Head of Production :
- Doron Kauper
- Producer :
- Tonny McCarry
- Director, Photography :
- Don Davis
- Music Production :
- Frisbie
- Arrangement :
- Mary Wood
- Arrangement :
- Chris Lee
- Arrangement :
- Jeremy Silver
- Engineer :
- Chris Lee
- Engineer :
- Alex Kahn
- Engineer :
- Fred Sargolini
- Animation :
- Laika
- Animation Director :
- Aaron Sorenson
- Executive Producer :
- Jan Johnson
- Animation Producer :
- Julie Ragland
- Technical Director :
- Chris Immroth
- Production Coordinator :
- Evan Smith
- Production Coordinator :
- Karly Chambers
- Flame Artist :
- Rex Carter
- Editorial :
- Beast Editorial
- Editor :
- Jim Ulbrich
- Assistant Editor :
- Tripp McCarty
- Executive Producer :
- Elizabeth Krajewski
- Producer :
- Valerie Iorio
- Color :
- Company 3
- Color :
- Color Correct
- Audio Producer :
- Sonic Union
- Audio Engineer :
- Mike Marinelli
- Music Production :
- Frisbie
- Arrangement :
- Mary Wood
- Arrangement :
- Chris Lee
- Arrangement :
- Jeremy Silver
- Engineer :
- Chris Lee
- Engineer :
- Alex Kahn
- Engineer :
- Fred Sargolini
- Animation :
- Laika
- Animation Director :
- Aaron Sorenson
- Executive Producer :
- Jan Johnson
- Animation Producer :
- Julie Ragland
- Technical Director :
- Chris Immroth
- Production Coordinator :
- Evan Smith
- Production Coordinator :
- Karly Chambers
- Flame Artist :
- Rex Carter
- Editorial :
- Beast Editorial
- Editor :
- Jim Ulbrich
- Assistant Editor :
- Tripp McCarty
- Executive Producer :
- Elizabeth Krajewski
- Producer :
- Valerie Iorio
- Color :
- Company 3
- Color :
- Color Correct
- Audio Producer :
- Sonic Union
- Audio Engineer :
- Mike Marinelli
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