Dove Hair Challenges Stereotypes and Embraces Individuality in Chinese Ad
Ad Reveals Social Pressure on Women in China to Conform
Jan 17, 2017
Dove Hair is encouraging Chinese women to express their individuality through their hairstyle in a new campaign.
The ad, by Ogilvy & Mather Shanghai, sees different women revealing the social pressures on them to conform to a certain look. One woman explains that her family tells her she'll never find a boyfriend with "crazy" colored hair; another says how people assume her short hair means she must be gay; a woman with permed hair says she's been accused of being too "outlandish" for a Chinese woman, while an older woman says people ask her why she pays so much attention to her hair at her age. The tagline of the camapign is "My hair, it has to be my way."