Volkswagen : The Narrow Roads of Britain
Small is beautiful.
Published On
Apr 29, 2012
Editor's Pick
To promote VW's new small car, the up!, in Britain, DDB UK created a book which only the up! driver can really appreciate. Designed to fit in the car's glove box, The Narrow Roads of Britain celebrates the nation's smallest lanes and roads, complete with GPS co-ordinates so you can go seek them out. Perfect for those who want to avoid so-called 'Chelsea Tractors'.
Credits
- Date
- Apr 30, 2012
- Brand :
- Volkswagen
- Client :
- Volkswagen
- Agency :
- DDB-UK
- Executive Creative Director/Production :
- Jeremy Craigen
- Art Director :
- Aaron McGurk
- Copywriter :
- Chris Lapham
- Photography :
- Harry Cory Wright
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Industry
Project Type
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