Modern life is full of small indignities. Conveniences fail, and there are no backups. On mass transit, hell is other people.
In the latest spot for the National Park Service, Grey New York presents a litany of awful annoyances, the kinds of obstacles that may not ruin a day on their own, but stack, ever so gradually, until they weigh like stones. Loud phone conversations turn public spaces into prisons, and automated customer service doesn’t care if it gets yelled at. Parking drives people to murder, and always will.
But there is a respite coming. On April 20, national parks across the country will waive admissions fees, so Americans unhappy with a world that doesn’t always work can spend a little time in the real world, which always has.
The spot, directed by Sam Holst via The Directors Bureau, is running on social media platforms ahead of the event, and parkgoers can find out where their closest park is located by using the hashtags #FindYourPark or #EncuentraTuParque.