The frustrations of modern life are too relatable in this ad for the national parks

Grey New York channels awful annoyances to promote free entry to natural spaces

Published On
Apr 10, 2019

Editor's Pick

Modern life is full of small indignities. Conveniences fail, and there are no backups. On mass transit, hell is other people.

In the latest spot for the National Park Service, Grey New York presents a litany of awful annoyances, the kinds of obstacles that may not ruin a day on their own, but stack, ever so gradually, until they weigh like stones. Loud phone conversations turn public spaces into prisons, and automated customer service doesn’t care if it gets yelled at. Parking drives people to murder, and always will.

But there is a respite coming. On April 20, national parks across the country will waive admissions fees, so Americans unhappy with a world that doesn’t always work can spend a little time in the real world, which always has.

The spot, directed by Sam Holst via The Directors Bureau, is running on social media platforms ahead of the event, and parkgoers can find out where their closest park is located by using the hashtags #FindYourPark or #EncuentraTuParque.


Apr 10, 2019
Agency :
Grey-New York
Global Chief Creative Officer :
John Patroulis
Deputy Chief Creative Officer :
Jeff Stamp
Group Creative Director :
Asan Aslam
Creative Director :
Leo Barbosa
Creative Director :
Cuanan Cronwright
Art Director/Senior Design :
Robert Jencks
Copywriter :
Tan Erginay
SVP Activation, Talent & PR :
Laura Konopack
Director Activation :
Andi Yancho
Director, PR :
Kirsten Schubert
Account Executive, PR :
Chloe Magliato
Agency :
Townhouse Production Agency
Chief Production Officer :
James McPherson
SVP Head of Integrated Production :
Tania Salter
VP Executive Integrated Producer :
Bruce McDonald
VP Integrated Producer :
Radu Olievschi
Business Manager :
Cece Critchley
Production Company :
The Directors Bureau
Director :
Sam Holst
MD/Executive Producer :
Lisa Margulis
Executive Producer/HOP :
Elizabeth Minzes
Executive Producer :
Jacki Calleiro
Producer :
Jona Ward
Director of Photography :
Kenji Katori
Production Designer :
Almitra Corey
Casting :
Hayley Simpson
Casting :
Plaster Casting
Edit,Music,Sound :
Townhouse Studios
SVP Head of Creative Content :
Lauren Kulchinsky
Post Producer :
Michaela Moriarty
Editor :
Brian Sanford
Assistant Editor :
Guillermo Rivero
Assistant Editor :
Robert Pilgrim
Music Supervision :
Kurt Steinke
VP Director, Sound Engineer :
Dante Desole
Color :
Nice Shoes
Colorist :
Chris Ryan
Producer :
Jason G. Farber

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