The frustrations of modern life are too relatable in this ad for the national parks
Grey New York channels awful annoyances to promote free entry to natural spaces
Editor's Pick
Modern life is full of small indignities. Conveniences fail, and there are no backups. On mass transit, hell is other people.
In the latest spot for the National Park Service, Grey New York presents a litany of awful annoyances, the kinds of obstacles that may not ruin a day on their own, but stack, ever so gradually, until they weigh like stones. Loud phone conversations turn public spaces into prisons, and automated customer service doesn’t care if it gets yelled at. Parking drives people to murder, and always will.
But there is a respite coming. On April 20, national parks across the country will waive admissions fees, so Americans unhappy with a world that doesn’t always work can spend a little time in the real world, which always has.
The spot, directed by Sam Holst via The Directors Bureau, is running on social media platforms ahead of the event, and parkgoers can find out where their closest park is located by using the hashtags #FindYourPark or #EncuentraTuParque.
Credits
- Date
- Apr 10, 2019
- Agency:
- Grey-New York
- Global Chief Creative Officer:
- John Patroulis
- Deputy Chief Creative Officer:
- Jeff Stamp
- Group Creative Director:
- Asan Aslam
- Creative Director:
- Leo Barbosa
- Creative Director:
- Cuanan Cronwright
- Art Director/Senior Design:
- Robert Jencks
- Copywriter:
- Tan Erginay
- SVP Activation, Talent & PR:
- Laura Konopack
- Director Activation:
- Andi Yancho
- Director, PR:
- Kirsten Schubert
- Account Executive, PR:
- Chloe Magliato
- Agency:
- Townhouse Production Agency
- Chief Production Officer:
- James McPherson
- SVP Head of Integrated Production:
- Tania Salter
- VP Executive Integrated Producer:
- Bruce McDonald
- VP Integrated Producer:
- Radu Olievschi
- Business Manager:
- Cece Critchley
- Production Company:
- The Directors Bureau
- Director:
- Sam Holst
- MD/Executive Producer:
- Lisa Margulis
- Executive Producer/HOP:
- Elizabeth Minzes
- Executive Producer:
- Jacki Calleiro
- Producer:
- Jona Ward
- Director of Photography:
- Kenji Katori
- Production Designer:
- Almitra Corey
- Casting:
- Hayley Simpson
- Casting:
- Plaster Casting
- Edit,Music,Sound:
- Townhouse Studios
- SVP Head of Creative Content:
- Lauren Kulchinsky
- Post Producer:
- Michaela Moriarty
- Editor:
- Brian Sanford
- Assistant Editor:
- Guillermo Rivero
- Assistant Editor:
- Robert Pilgrim
- Music Supervision:
- Kurt Steinke
- VP Director, Sound Engineer:
- Dante Desole
- Color:
- Nice Shoes
- Colorist:
- Chris Ryan
- Producer:
- Jason G. Farber
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