Curry, Harden and Davis Face Off in a Beautifully Stylized NBA 2K16 Trailer

Devastudios' Film Complements Spike Lee's Direction for Basketball Game

Published On
Oct 15, 2015

Editor's Pick

Steph Curry, Anthony Davis and James Harden face off in an exciting, beautifully designed animated trailer for basketball game NBA 2K16. The two-minute opening cinematic, which was concepted, designed, animated and produced in-house by Devastudios, features an up-and-coming player facing down his NBA heroes in a stylized, bleak urban landscape. Larger-than-life comic book versions of Curry, Harden and Davis appear along with golden-eyed characters as the hero has to overcome three challenges. In the final scene, he is transported to basketball's version of Mount Olympus, a fantasy court in the sky.

"The piece has a surreal aesthetic, a mashup of urban fantasy, comic books, Kung Fu movies and anime," said John Berlin, Devastudios president and executive creative director, in a statement.

Director Spike Lee wrote and directed the "story mode" for NBA 2K16, and Devastudios aimed to complement his overall direction. "They gave us the directives to keep Spike's story in mind and to make sure that the hero had to overcome a lot of basketball adversity, and let us have at it," said executive producer John Busenberg.

NBA 2K16, the 17th in the NBA 2K series, went on sale Sept 29.


Oct 15, 2015
Brand :
2K Studios
Client :
2K Studios
Agency :
Director :
Brad Colwell
Art Director :
Anton Dawson
Executive Producer :
Jeff Thomas
Executive Producer :
John Busenberg
Concept :
Design :
Production :
Animation :
Editorial :
Sound Design :
Mix :
Michael Feldman
Original Score :
Steven Emerson

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Project Type