NBC's 'Everyday Olympics' show athletes' unusual training regimens while isolating at home

Though the 2020 Tokyo Summer Olympics have now been postponed, NBC Universal, the official broadcast partner of the Olympic and Paralympic games, has continued to promote athletic hopefuls in a series of social media posts depicting how resourceful—and entertaining—they can be while training during isolation at home. The videos tagged #EverydayAthletes on the NBC Olympics Instagram and Twitter handles depict the inventive, silly and arguably not very effective ways the athletes have been trying to keep their muscles in shape. They include triathlete Yasmin Rieger, who practices swimming sans pool by propping herself up on a stool and attaching her arms to resistance bands—while someone splashes her with water. There's also Team USA climber Brooke Raboutou, who scales the "cliff faces" of her home. Yet another post (above) shows how NBC commentators Dan Hicks and Rowdy Gaines, who have covered swimming together in the last six Olympics, are keeping sharp—by analyzing the form of swimmer Mary Pruden, who practices the medley in her inflatable backyard pool. How to train for a triathlon in your backyard 101 😂 #EverydayOlympics 🎥 @wagner_triathlon A post shared by NBC Olympics (@nbcolympics) on Mar 31, 2020 at 6:29pm PDT Sport climbers are making the most out of their time indoors 💪 #EverydayOlympics @onherturf 🎥 @brookeclimbs A post shared by NBC Olympics (@nbcolympics) on Apr 3, 2020 at 10:58am PDT The push began organically, with athletes posting their isolation workouts onto social media. Then the NBC Universal team worked with its commentators and others to build on the momentum. Last fall, NBC Universal and the United States Oympic and Paralympic Committee held their “WeHo” Olympics production event in which they assembled more than 100 U.S. athletes to take part in what they dubbed the “largest content capture in the history of media" to create marketing messaging and content around the upcoming games. Though the Olympics have been pushed back, Jenny Storms, NBC Sports Group CMO and EVP of content strategy, says NBC’s marketing plans will continue to be a 24/7, 365-days-a-year push. “We will prep to celebrate ‘One Year Out’ on July 23 as well as other important milestones," she says. In the meantime, “we continue to tell the athlete preparation stories," she adds. "Just now, we are telling them as athletes adjust to training at home—and just like athletes, our commentators train as well in order to stay in top form.” Storms says that though marketing plans had already been in place from the "WeHo" event, “how we bring those pieces to life next year will take on a different form. It’s quite possible that the Tokyo Olympics will take on an even greater meaning and significance next year as they will be the first global-unifying event following the pandemic crisis.” See more of the #EverydayOlympics training videos below. Track and field athlete Paul Chelimo makes a DIY treadmill with dish soap and a bathtub. All you need is some soap and a bathtub and you’ve got yourself a treadmill. #EverydayOlympics 🎥 @paul_chelimo A post shared by NBC Olympics (@nbcolympics) on Mar 29, 2020 at 5:49pm PDT Novak Djokovic turns kitchen utensils into indoor tennis rackets. One thing we learned today: Novak Djokovic discovered a new use for frying pans 🍳🎾 #EverydayOlympics 🎥 @djokernole A post shared by NBC Olympics (@nbcolympics) on Apr 6, 2020 at 6:12pm PDT Gymnast Morgan Hurd embellishes her workout with a popular quarantine necessity. Gymnastics training using household items ft. Morgan Hurd. #EverydayOlympics @onherturf 🎥 @morgihurd A post shared by NBC Olympics (@nbcolympics) on Apr 2, 2020 at 2:29pm PDT Gymnast Shawn Johnson doesn't need weights to level up her squats. The goodest workout partner there ever was 🥰 #EverydayOlympics @onherturf 🎥 @shawnjohnson A post shared by NBC Olympics (@nbcolympics) on Apr 1, 2020 at 5:03pm PDT

NBC's 'Everyday Olympics' show athletes' unusual training regimens while isolating at home

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