Netflix and Lacoste team up for fashion collection inspired by the streamer’s shows

Lacoste’s iconic crocodile gets a makeover in apparel ranging from ‘Stranger Things’ to ‘Bridgerton’

Published On
Apr 11, 2023
A woman and man modeling Netflix and Lacoste's new Stranger Things apparel

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It appears Lacoste’s crocodile has been watching a lot of Netflix.

The toothy icon and his fashion overlords have just struck a deal with the global streamer for a new apparel collection—and the croc himself is getting in the spirit in various ways. For example, on Lacoste’s new “Stranger Things”-themed clothing, the crocodile’s face changes into that of the Demogorgon. On the “Bridgerton”-themed garments, he sports a wig. Etc.

The fashion-entertainment crossover, dropping April 12, was inspired by each brand’s separate pop-culture power, the companies said, which, when combined, results in new modes of storytelling and creativity. 

The other shows referenced in the collab are “Lupin,” “Money Heist,” “The Witcher,” “Sex Education,” “Shadow and Bone” and “Elite.” The eight shows were chosen for “the values they convey and the diversity of their audiences,” the companies said.

A woman modeling Netflix and Lacoste's new apparel

“We are delighted with this collaboration, which has resulted in a unique encounter between our two worlds and two global references of creativity and innovation, both with an unparalleled power to bring together communities from all walks of life,” said Catherine Spindler, Lacoste’s deputy CEO. “The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how.”

A woman modeling Netflix and Lacoste's new Bridgerton apparel

"We think products can be a powerful medium for storytelling, and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment," said Josh Simon, VP of consumer products at Netflix. "This collection is a compelling and creative way for fans to express their love for our stories and characters." 

A man modeling Netflix and Lacoste's new apparel

Polos, caps, sweatshirts and tracksuits are part of the new collection. Other pieces feature a toile de Jouy-like print, with crocodiles mixed in with the Netflix graphic.

A Netflix and Lacoste printed shirt


Apr 11, 2023
Client :
Client :
Agency :
Brand Manager :
Catherine Spindler
Brand Manager :
Nathalie Beguinot
Brand Manager :
Julien Scheubel
Brand Manager :
Berengere Colas
Agency Manager :
Marine Hakim
Agency Manager :
Maud Lambert
Agency Manager :
Théophile Geslain
Chief Creative Officer :
Remi Babinet
Executive Creative Director :
Florence Bellisson
Art Director :
Eleonore Fredet
Copywriter :
Jeffey Thezenas-Pointel
Strategic Planner :
Yann Chervet
Traffic Manager :
Alexandra Chini
Art Buyer :
Isabelle Mocq
Photographer :
Alex Huanfa Cheng
TV Producer :
Morgane Bohn
Production Company :
Director :
Alice Kong
Sound Company :

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