Best of 2017 Print/Design/OOH--No. 8: ZocDoc Gives a Useful and Beautiful Makeover to the Ugly Health Insurance Card

Office of Baby (and AI) Help to Clear Up All That Confusion Around What You're Covered For

Published On
Oct 26, 2017

Editor's Pick

Through New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.

At No. 8 in Print/Design/Outdoor is yet another example of online medical booking platform ZocDoc's innovative moves. Under Creativity 50 honoree and founder Oliver Kharraz and along with agency Office of Baby, ZocDoc offered up a simple solution to health insurance woes: a redesigned insurance card that puts all crucial information up front and center, making it easier for both patients and doctors to clarify coverage details up front. ZocDoc debuted this alongside a health insurance checker app, that helps users and providers know what patients are covered for, and from whom they can receive care.

Original Story:

Just in time for the 2018 open enrollment period, online healthcare booking platform ZocDoc has introduced some tools to help take the confusion out of medical insurance--for both patients and providers. The company has debuted the "Zocdoc Insurance Checker," an app that helps patients understand the details of their healthcare plans, what they're covered for and who they should go to for help. Patients simply scan their cards using the app, which will then process the information on the card and tell them if certain doctors are in their network. If the info is available, it will show them what their copay will be too. The app also shares the information with the doctor's office to help process information on the provider's end as well.

Along with the app. Zocdoc also aims to do away with the bad design of health insurance cards that contributed to all the confusion in the first place. Along with Office of Baby, the company has introduced a streamlined take on the cards. Gone is the miniscule copy and multiple lines of text. Instead, the Zocdoc design strips extraneous bits away and highlights what patients need: provider name, plan name, covered patients' names, insurance number and copays. Zocdoc is offering the design template free for insurers to download and implement.

The tools were inspired by findings from a July survey from Zocdoc and Kelton, which found that more than 50% of insured Americans have problems discerning what they're covered for, and that 77% of them want a better way to make sure their doctors are in-network before they book their appointments. The findings also showed that nearly 1 in 5 insured Americans have had problems with their insurance cards, including being just plain confused by them.

The new tools follow ZocDoc's Patient-Powered Search tool, introduced to help patients find ways to describe symptoms they may not have the right language for.