A home inventor 'multiplies' his cat in the New York Lottery's latest spot

Ad via McCann promotes the 'X Series' of scratch-offs and multiple chances to win

Published On
Jan 11, 2021

Editor's Pick

The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.

The ad, directed by Conor Byrne of  M ss ng P eces for McCann New York, depicts the suburban inventor hard at work in his garage on the "mutliplier," a homemade contraption that uses lasers to mutiply stuff. His wife points out that it would be a lot easier to play the New York Lottery and have multiple chances to win—but that's before his family cat Purrfessor Bunsen gets in the way. (Perhaps these two could open a pet shop if the inventing gig doesn't work out.) 

The campaign is set to run across TV, radio, OOH, print, social and other digital executions.

Credits

Date
Jan 11, 2021
Client :
New York Lottery
Agency :
McCann-New York
Director :
Conor Byrne
Production Company :
m ss ng p eces
Co-Chief Creative Officer :
Tom Murphy
Co-Chief Creative Officer :
Sean Bryan
Executive Creative Director :
Mat Bisher
SVP Group Creative Director :
Jason Ashlock
SVP Group Creative Director :
Dominick Baccollo
Executive Creative Director & Partner :
Marco Muñoz
Senior Art Director :
Tim Min
Senior Copywriter :
David Cappolino
Senior Copywriter :
Randy Cantu
EVP Executive Account Director :
Nikki Maizel
SVP Group Account Director :
Caroline Fuller
Account Director :
Molly Vossler
Account Director :
Adriana Escarcega
Senior Account Executive :
Carolyn Martin
Project Manager :
Michael Gonzalez
SVP Group Strategy Director :
Laura Frank
VP Strategy Director :
Emily Brown
Chief Production Officer :
Nathy Aviram
Executive Producer :
Cindi Blondell
SVP Executive Music Producer :
Eric Johnson
Music Producer :
Dan Gross
Business Affairs :
Natalie Hernandez
VP Director Talent Payment :
Terry Marcello
Talent Payment Manager :
Krenzy Vergara
Managing Partner :
Brian Latt
Line Producer :
Tyler Byrne
Director of Photography :
Garrett Hardy
Edit :
Cosmo Street
Editor :
Aaron Langley
Head of Production :
Anne Lai
VFX :
Ingenuity Studios
Post Production :
Switch
Colorist :
Tim Masick
Mix :
Sonic Union
Audio Engineer :
Steve Rosen

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