A home inventor 'multiplies' his cat in the New York Lottery's latest spot
Ad via McCann promotes the 'X Series' of scratch-offs and multiple chances to win
Editor's Pick
The New York Lottery is promoting its "X Series" of scratch offs with a humorous new ad that highlights how it offer multiple chances to win, by way of a home inventor whose experiment goes horribly wrong.
The ad, directed by Conor Byrne of M ss ng P eces for McCann New York, depicts the suburban inventor hard at work in his garage on the "mutliplier," a homemade contraption that uses lasers to mutiply stuff. His wife points out that it would be a lot easier to play the New York Lottery and have multiple chances to win—but that's before his family cat Purrfessor Bunsen gets in the way. (Perhaps these two could open a pet shop if the inventing gig doesn't work out.)
The campaign is set to run across TV, radio, OOH, print, social and other digital executions.
Credits
- Date
- Jan 11, 2021
- Client :
- New York Lottery
- Agency :
- McCann-New York
- Director :
- Conor Byrne
- Production Company :
- m ss ng p eces
- Co-Chief Creative Officer :
- Tom Murphy
- Co-Chief Creative Officer :
- Sean Bryan
- Executive Creative Director :
- Mat Bisher
- SVP Group Creative Director :
- Jason Ashlock
- SVP Group Creative Director :
- Dominick Baccollo
- Executive Creative Director & Partner :
- Marco Muñoz
- Senior Art Director :
- Tim Min
- Senior Copywriter :
- David Cappolino
- Senior Copywriter :
- Randy Cantu
- EVP Executive Account Director :
- Nikki Maizel
- SVP Group Account Director :
- Caroline Fuller
- Account Director :
- Molly Vossler
- Account Director :
- Adriana Escarcega
- Senior Account Executive :
- Carolyn Martin
- Project Manager :
- Michael Gonzalez
- SVP Group Strategy Director :
- Laura Frank
- VP Strategy Director :
- Emily Brown
- Chief Production Officer :
- Nathy Aviram
- Executive Producer :
- Cindi Blondell
- SVP Executive Music Producer :
- Eric Johnson
- Music Producer :
- Dan Gross
- Business Affairs :
- Natalie Hernandez
- VP Director Talent Payment :
- Terry Marcello
- Talent Payment Manager :
- Krenzy Vergara
- Managing Partner :
- Brian Latt
- Line Producer :
- Tyler Byrne
- Director of Photography :
- Garrett Hardy
- Edit :
- Cosmo Street
- Editor :
- Aaron Langley
- Head of Production :
- Anne Lai
- VFX :
- Ingenuity Studios
- Post Production :
- Switch
- Colorist :
- Tim Masick
- Mix :
- Sonic Union
- Audio Engineer :
- Steve Rosen
Need a credit fix? Contact the Creativity Editors
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