The National Football League's commercial celebrating its 100th anniversary won USA Today's Super Bowl Ad Meter, which asks online volunteers to rate ads with a score from 1 to 10.

This year's commercial shows more than 40 current and former NFL players at a banquet hall celebrating the 100th anniversary of the league. NFL Commissioner Roger Goodall is giving a speech when Marshawn Lynch eyes the cake and reaches for a taste, knocking over the golden football at the top. "Fumble," a player shouts, and the ceremony instantly looks like a football field, with the players diving for the ball.

"The 100-Year Game," from 72andSunny, moves the league up from its No. 2 spot in the ranking in 2018, when it lost out to Amazon Alexa, at No. 1. It pulled a score of 7.69 out of 10. This is the first time the NFL finished first in USA Today's Ad Meter.

Read more about the other AdMeter winners here.