The NFL's 100th anniversary ad wins USA Today's Super Bowl Ad Meter

Amazon's Alexa falls to No. 2

Published On
Feb 04, 2019

Editor's Pick

The National Football League's commercial celebrating its 100th anniversary won USA Today's Super Bowl Ad Meter, which asks online volunteers to rate ads with a score from 1 to 10.

This year's commercial shows more than 40 current and former NFL players at a banquet hall celebrating the 100th anniversary of the league. NFL Commissioner Roger Goodall is giving a speech when Marshawn Lynch eyes the cake and reaches for a taste, knocking over the golden football at the top. "Fumble," a player shouts, and the ceremony instantly looks like a football field, with the players diving for the ball.

"The 100-Year Game," from 72andSunny, moves the league up from its No. 2 spot in the ranking in 2018, when it lost out to Amazon Alexa, at No. 1. It pulled a score of 7.69 out of 10. This is the first time the NFL finished first in USA Today's Ad Meter.

Read more about the other AdMeter winners here