The NFL is the latest organization to deliver a coronavirus safety message, and with it, we get a glimpse into how its players are making the most of their isolation time. A five-minute film from 72andSunny crowdsources home videos from more than 50 current and former NFL pros, including Hall of Famer Tony Gonzalez, Los Angeles Chargers’ strong safety Derwin James, former New England Patriots and now Tampa Bay Buccaneers quarterback Tom Brady, former New York Giants player and “Good Morning America” host Michael Strahan, Seattle Seahawks quarterback Russell Wilson and his wife, singer Ciara.
The videos highlight the positive side to being cooped up at home, like more time with the family and kids and opportunities to brush up on skills (like TikTok dance moves) and learn something new—with one player saying he’s going back to school after dropping out early. The film promotes the hashtag #StayHomeStayStrong.
The film coincides with the NFL’s announcement that along with the NFL Players Association, its owners, players and clubs, it has given more than $35 million to support COVID-19 relief efforts. The organizations benefiting from the donations are the American Red Cross, Bob Woodruff Foundation, Boys & Girls Clubs of America, CDC Foundation, GENYOUth Foundation, Meals on Wheels America, Salvation Army, Team Rubicon, United Way and the Wounded Warrior Project. More details on the NFL’s relief efforts can be seen here.
As part of its efforts, the NFL also introduced the #NFLPlay60 initiative to help families get 60 minutes of exercise daily. On the Play 60 site it provides free learning and wellness resources, created in partnership with the American Heart Assocation and United Way.
Earlier this month the organization also opened its content platform NFL Game Pass, giving viewers free access to replays of past NFL games from 2009 to 2019 and its other programming until May 31.
“We’re all living and navigating in our new reality, and must do our part by staying home,” said NFL CMO Tim Ellis in a statement. “NFL players and families remind us that in these difficult moments not only are we all in this together, we can all get stronger together.”
“When we asked players across the league to share how they’re living through this, it’s not surprising that the responses were uplifting, inspiring, and best of all, creative,” added 72andSunny Founder and Creative Chair Glenn Cole.