Just before LeBron James made his debut with the L.A. Lakers, Nike dropped this ad recounting the NBA champ's storied career.
The video begins with a 2003 interview featuring James, after the Cleveland Cavaliers landed the then-NBA Draft Lottery top pick. When asked by a reporter how much pressure he felt in his new role, “There’s no pressure,” he answered. “There’s no pressure at all. I’ve been getting pressure since I was ten years old. I’m doing something that I love to do.”
I’m not going to guarantee no championship, I’ll tell you that," he asserts. But the ad then cuts in scenes revealing how that declaration played out: back-to-back championships with the Miami Heat, and then, the first-ever title for the Cavaliers in 2017 following James’ return to his original team.
The film then goes on to document James’ increasing influence in culture--not just in sports but also as an activist and business leader--while setting the stage for his next story with the L.A. Lakers. Featuring the late Aretha Franklin's "People Get Ready," it ends with the tagline of Nike’s continuing campaign: “It’s only crazy until you do it.”