A determined girl stalks a Santa lookalike in this Portuguese holiday ad
Telecom brand NOS shows how its technology can spread the word
Editor's Pick
A holiday ad from Portuguese telecom brand NOS tells the story of a little girl who thinks she has discovered the "real" Santa.
In the spot, by Havas Lisbon, the girl spots an old man with a white beard in a cafe one day and thinks she recognizes him. She follows him around town, taking photos on her tablet, and then uses the internet to spread the word to the other kids in town. Soon the old man is under siege in his house as crowds of kids gather outside his door. Come Christmas Eve, the anticipation has reached fever pitch—but will there be a twist in the tale?
We have a few questions—like, isn't it a bit creepy for a little girl to be stalking an old man (for anyone to be stalking anyone, for that matter)? We're detecting a bit of a trend this season, in which children in holiday ads have been brimming over almost frighteningly with "Christmas spirit," as in this earlier ad from another Telecom company Orange in which the kids border on kidnappers.
The NOS film was directed by Marco Martins from Ministério dos Filmes with an original soundtrack recorded in Los Angeles by Nuno Maló.
Credits
- Date
- Dec 04, 2019
- Client :
- NOS
- Agency :
- Havas-Lisbon
- NOS Brand and Communication Director :
- Rita Torres Baptista
- NOS Project Manager :
- Rita Bastos
- NOS Project Manager :
- Rita Matos
- Executive Creative Director :
- Paulo Pinto
- Creative Director :
- Jose Vieira
- Copywriter :
- Nuno Leal
- Copywriter :
- Ruben Barros
- Art Director :
- Alexandre Meneses
- Art Director :
- Rita Cassiano Neves
- Art Director :
- Pablo Manzotti
- Account Director :
- Patrícia Caetano
- Account Manager :
- André Palma
- Account Manager :
- Rita Cunha
- Account Manager :
- Sara Silva
- Account Manager :
- Carolina Carvalho
- Account Manager :
- Sónia Ferro
- Account Manager :
- Manuel Menezes
- Production Partner :
- APP
- Head of Production :
- Estela Rocha
- Executive TV producer :
- Constantina Tsangaris
- Production Company :
- Ministério dos Filmes
- Executive Producer :
- Alberto M. Rodrigues
- Director :
- Marco Martins
- First Assistant Director :
- João Pinhão
- Director of Photography :
- Carlos Lopes
- Art Director :
- Wayne dos Santos
- Post Production Director :
- Duarte Ribeiro
- Editor :
- Guilherme Branquinho
- Post Production :
- Ingreme
- Music Lyrics and Production :
- Nuno Maló
- Singer :
- Casey Brenning
- Recorded and Producted :
- Emotion In Motion
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