Not taking life too seriously? You ‘must be a Jameson’ in whiskey brand’s new global campaign
Ogilvy crafted a pair of spots, narrated by Cillian Murphy and directed by Bryan Buckley—here’s the first one

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Family stories are familiar terrain for whiskey advertising. But in Ogilvy’s first global campaign for Jameson, the family stretches across the globe—and is more about a mindset than blood relations.
The brand today unveiled the first of two stylish commercials, narrated by Irish actor Cillian Murphy and directed by Bryan Buckley. This one features a character named Jose, who is living quite the charmed life. As Murphy intones at one point, whenever Jose takes a wrong turn, things still turn out alright.
There’s a breezy, cheeky vibe to the work—with some Bond thrown in—as we see Jose navigate one mishap after another, which only leads him down the road to more adventures.
A second hero spot launches in early 2024 for Jameson Orange, featuring a character named Julia, who is likewise living her best life—despite an unexpected twist or two.
The campaign is launching across TV, audio, social, OOH and streaming in the U.S. before rolling out globally. See one of the OOH executions below.
Ogilvy UK, Ogilvy New York and Ogilvy Chicago collaborated on the campaign.
“We are very excited to welcome into the world our two new members of the Jameson Family, Jose and Julia,” said Nicola Wood and Andy Forrest, executive creative directors at Ogilvy UK. “Like most new arrivals, these bundles of joy took nine months from conception to delivery, brought to life by the incredibly talented Bryan Buckley. Our stories are brimming full of Irish wit and charm, showing how life can run smooth, even if things don’t go to plan. There is much more to come, and we can’t wait to grow the family.”
Credits
- Date
- Nov 07, 2023
- Client :
- Jameson
- Agency :
- Ogilvy
- President :
- Ann Mukherjee
- Chairman & CEO :
- Nodjame Fouad
- Chief Marketing Officer :
- Colin Kavanagh
- Marketing Director :
- Joao Rozario
- Global Head of Communications & Content :
- Florian Sallaberry
- Vice President of Marketing :
- Johan Radojewski
- Senior Brand Director :
- Kelly Suhr
- Senior Marketing Manager :
- Sharon Dunne
- Creative Content Director :
- Saragh Killeen
- Senior Manager :
- Lindsey Marmel
- Senior Brand Manager :
- Georgina Kendrick
- Assistant Brand Manager :
- Lea Trippitelli
- Senior Manager Brand Communications :
- Blaine Rueber
- Director Insights :
- Jordan Brodsky
- Senior Manager :
- Catherine Brady
- Associate Manager :
- Stephanie Ortiz
- Senior Director Culture & Inclusive Marketing :
- Daneyni Sanguinetti
- Manager Culture & Inclusive Marketing :
- Diana Anaya
- Global CEO :
- Antonis Kocheilas
- Global Chief Creative Officer :
- Liz Taylor
- Executive Creative Director :
- Nicola Wood
- Executive Creative Director :
- Andy Forrest
- Creative Director :
- Alice Teruzzi
- Creative Director :
- Francesca Ferracini
- Creative Director :
- Liam Butler
- Senior Art Director :
- Mark Harrison
- Creative Director :
- Jen Richardson
- Creative Director :
- Emily Clark
- Executive Producer :
- Sally Lipsius
- Junior Producer :
- George Ward
- Assistant Producer :
- Eva McAlpine
- Executive Design Director :
- Luke Ridgway
- Lead Motion Designer :
- Alex Dunford
- Designer :
- Kieran Wye
- Designer :
- Olivier Lafayase
- Head of Strategy :
- Matt Waksman
- Strategy Director :
- Elise Alverson
- Strategy Director :
- Natalie Chester
- Project Management Lead :
- Joel Metcalf
- Project Director :
- Emily Fry
- Project Manager :
- Anna Matyasovszki
- Managing Partner :
- Andrew Brooks
- Executive Group Director :
- Amy Medellin
- Client Partner :
- Kate Woodruff
- Business Director :
- Alex Pryce
- Account Director :
- Rachel Passman
- Senior Account Manager :
- George Skane-Davis
- Account Executive :
- Calvin Twist
- Production Company :
- Hungry Man
- Director :
- Bryan Buckley
- Managing Partner :
- Matt Buels
- Executive Producer :
- Matt Lefebvre
- UK Producer :
- Chris McBride
- Line Producer :
- Fiona Martin
- Director of Photography :
- Scott Henriksen
- Production Designer :
- David Skinner
- 1st AD :
- Craig Owens
- Offline Edit :
- Work Editorial
- Producer :
- Frankie Elster
- Editor :
- Richard Orrick
- Online Edit :
- Rascal Post
- Producer :
- Hazel Gibson
- Post Supervisor :
- Barnsley
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