Not taking life too seriously? You ‘must be a Jameson’ in whiskey brand’s new global campaign

Ogilvy crafted a pair of spots, narrated by Cillian Murphy and directed by Bryan Buckley—here’s the first one

Published On
Nov 07, 2023
Mansion in the countryside with a giant Jameson bottle in the middle

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Family stories are familiar terrain for whiskey advertising. But in Ogilvy’s first global campaign for Jameson, the family stretches across the globe—and is more about a mindset than blood relations.

The brand today unveiled the first of two stylish commercials, narrated by Irish actor Cillian Murphy and directed by Bryan Buckley. This one features a character named Jose, who is living quite the charmed life. As Murphy intones at one point, whenever Jose takes a wrong turn, things still turn out alright.

There’s a breezy, cheeky vibe to the work—with some Bond thrown in—as we see Jose navigate one mishap after another, which only leads him down the road to more adventures.


A second hero spot launches in early 2024 for Jameson Orange, featuring a character named Julia, who is likewise living her best life—despite an unexpected twist or two.

The campaign is launching across TV, audio, social, OOH and streaming in the U.S. before rolling out globally. See one of the OOH executions below.

Jameson billboard that reads “You’ve never set foot in Ireland but you still feel part of the family”

Ogilvy UK, Ogilvy New York and Ogilvy Chicago collaborated on the campaign.

“We are very excited to welcome into the world our two new members of the Jameson Family, Jose and Julia,” said Nicola Wood and Andy Forrest, executive creative directors at Ogilvy UK. “Like most new arrivals, these bundles of joy took nine months from conception to delivery, brought to life by the incredibly talented Bryan Buckley. Our stories are brimming full of Irish wit and charm, showing how life can run smooth, even if things don’t go to plan. There is much more to come, and we can’t wait to grow the family.”


Nov 07, 2023
Client :
Agency :
President :
Ann Mukherjee
Chairman & CEO :
Nodjame Fouad
Chief Marketing Officer :
Colin Kavanagh
Marketing Director :
Joao Rozario
Global Head of Communications & Content :
Florian Sallaberry
Vice President of Marketing :
Johan Radojewski
Senior Brand Director :
Kelly Suhr
Senior Marketing Manager :
Sharon Dunne
Creative Content Director :
Saragh Killeen
Senior Manager :
Lindsey Marmel
Senior Brand Manager :
Georgina Kendrick
Assistant Brand Manager :
Lea Trippitelli
Senior Manager Brand Communications :
Blaine Rueber
Director Insights :
Jordan Brodsky
Senior Manager :
Catherine Brady
Associate Manager :
Stephanie Ortiz
Senior Director Culture & Inclusive Marketing :
Daneyni Sanguinetti
Manager Culture & Inclusive Marketing :
Diana Anaya
Global CEO :
Antonis Kocheilas
Global Chief Creative Officer :
Liz Taylor
Executive Creative Director :
Nicola Wood
Executive Creative Director :
Andy Forrest
Creative Director :
Alice Teruzzi
Creative Director :
Francesca Ferracini
Creative Director :
Liam Butler
Senior Art Director :
Mark Harrison
Creative Director :
Jen Richardson
Creative Director :
Emily Clark
Executive Producer :
Sally Lipsius
Junior Producer :
George Ward
Assistant Producer :
Eva McAlpine
Executive Design Director :
Luke Ridgway
Lead Motion Designer :
Alex Dunford
Designer :
Kieran Wye
Designer :
Olivier Lafayase
Head of Strategy :
Matt Waksman
Strategy Director :
Elise Alverson
Strategy Director :
Natalie Chester
Project Management Lead :
Joel Metcalf
Project Director :
Emily Fry
Project Manager :
Anna Matyasovszki
Managing Partner :
Andrew Brooks
Executive Group Director :
Amy Medellin
Client Partner :
Kate Woodruff
Business Director :
Alex Pryce
Account Director :
Rachel Passman
Senior Account Manager :
George Skane-Davis
Account Executive :
Calvin Twist
Production Company :
Hungry Man
Director :
Bryan Buckley
Managing Partner :
Matt Buels
Executive Producer :
Matt Lefebvre
UK Producer :
Chris McBride
Line Producer :
Fiona Martin
Director of Photography :
Scott Henriksen
Production Designer :
David Skinner
1st AD :
Craig Owens
Offline Edit :
Work Editorial
Producer :
Frankie Elster
Editor :
Richard Orrick
Online Edit :
Rascal Post
Producer :
Hazel Gibson
Post Supervisor :

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