Thai Life Insurance, it seems you have a rival in South Africa's Dialdirect Insurance. This moving spot from Joe Public Johannesburg and director Greg Gray of Velocity Films is an expertly told tale, beautifully filmed and acted. It's the story of a little boy who decides to help out his struggling, busy mom by doing hours of chores, writing down each task in his notebook as it's completed and mysteriously noting a number next to each. Why? We won't spoil the ending, but it all centers -- aptly -- on "The Tortoise and the Hare."