Upwork Offers Freelance Social Media Help to President Trump in a Fun OOH Campaign

Posters for Freelance Website Also Target The Rock, Elon Musk and George R.R. Martin

Published On
Jan 10, 2018

Editor's Pick

Upwork, the largest freelance website resource in the U.S., is offering help to well-known figures including President Trump in a humorous new OOH Campaign.

Posters running in New York, Chicago and San Francisco including one inquiring if the POTUS needs a social media strategist, as well as another execution offering The Rock help with launching a potential presidential bid (we wonder if Oprah could follow). There's also an ad asking "Game of Thrones" author George R.R. Martin if he needs ghostwriter help finishing his next saga, and another asking Tesla's Elon Musk if he needs "a personal assistant, or eight," as he's "pretty busy."

One of the wittiest, however (and saddest), is the one that reads: "Hey Blockbuster! Never Mind."

The ads are the first work for Upwork by agency Duncan Channon, and the integrated campaign includes OOH and animated digital videos produced with Gentleman Scholar, as well as radio and station takeovers at the all-digital Fulton Center in Lower Manhattan and San Francisco's Montgomery Street station.

Credits

Date
Jan 10, 2018
Brand:
Upwork
Client:
Upwork
Senior Vice President, Marketing:
Rich Pearson
Vice President, Communications and Brand:
Shoshana Deutschkron
Brand Marketing Director:
Kevin Bechtel
Executive Creative Director:
Jonathan Cofer
Interaction Designer:
Matt White
Director, Strategy:
Andy Berkenfield
Director, Account Management:
Jamie Katz
Account Supervisor:
Nick Gustafson
Account Manager:
Sydney McComas
Creative Director:
Michael Lemme
Creative Director:
Parker Channon
Copywriter:
Amanda Burger
Senior Art Director:
Jessica Wyatt
Senior Art Director:
Colleen Horne
Broadcast Producer:
Keenan Hemje
Senior Art Buyer and Print Producer:
Renée Jean
Senior Digital Producer:
Eric Kozak
Studio Designer:
Scott Whipple
Associate Producer:
Emily Sarale
Director, Communications Planning:
Leslie Diard
Associate Communications Planning Director:
Jason Tatterson
Communications Planning Supervisor:
Kurt Garvey
Communications Planning Associate:
Caitlin Herrforth
Animation/Illustration:
Gentleman Scholar
Sound Design and Engineering:
One Union
Agency:
Duncan Channon
Creative Director:
William Campbell
Creative Director:
Will Johnson
Executive Producer:
Jo Arghiris
Head of Production:
Tyler Locke
Art Director:
Macauley Johnson
Senior Producer:
Kirsten Noll
Lead Designer:
Hana Yean
Designer:
Ana Chang
Designer:
Cam Floyd
Designer:
Trish Janovic
Designer:
Jina Kwon
Designer:
Christina Liang
Designer:
JP Rooney
2D Animator:
Henry Pak
Animator:
Laura Yilmaz
Animator:
Nicole Stafford
Animator:
Taik Lee
Animator:
Danni Fisher Shin
Animator:
Matt Everton
Animator:
Ana Chang
Compositor:
Henry Pak
Audio Engineer:
Matt Zipkin
Audio Engineer:
Andy Greenberg
Music:
Scout Music
Writer:
Avishay Goren
Writer:
Yossi Cohen
Writer:
Joseph Prather

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Project Type