Kids use a 'connected' house to trap Santa in Orange's holiday spot
Jeff Low directs a fun ad from Publicis Conseil showcasing the telecom brand's smart tech
Editor's Pick
Forget heartwarming Christmas ads about Santa: French telecom brand Orange takes the opportunity to showcase how its tech could help you trap him in its fun, festive spot.
Created by Publicis Conseil and directed by Jeff Low via La Pac, the ad depicts a bunch of kids who use Orange's "connected home" technology to capture Santa, SWAT-team style, when he arrives on Christmas Eve. Via some ingenious communication and tools that help them turn devices on remotely, they capture him so they can achieve their ultimate aim—to take a selfie with him. (It's kind of like a celebrity's worst paparazzi nightmare.)
Set to a punked-up version of "Jingle Bells," the ad will air in cinemas and TV in France, with the 60-second broadcast ad running during the half-time of the France-Moldova soccer game. Other elements include print, digital, and social media using the hashtag “#AttrapezNoël”.
Credits
- Date
- Nov 14, 2019
- Client :
- Orange
- Agency :
- Publicis Conseil
- Brand Manager :
- Gaëlle Le Vu
- Brand Manager :
- Quentin Delobelle
- Brand Manager :
- Annabel Salesa
- Brand Manager :
- Caroline Fortabat
- Brand Manager :
- Ombline Thomine-Desmazures
- Account Manager :
- Marie Wallet
- Account Manager :
- Claudia Weiss
- Account Manager :
- Steven Roué
- Account Manager :
- Pascaline Montroussier
- Creative Director :
- Fabrice Delacourt
- Strategic Planner :
- Damien Sabatier
- Copywriter :
- Marc Rosier
- Art Director :
- Jean-Marc Tramoni
- AD Assistant :
- Caroline Delhoume
- AD Assistant :
- Célia Kuczynski
- TV Producer Prodigious :
- Benjamin Auberdiac
- Production Company :
- La PAC
- Producer :
- Jerome Denis
- Director :
- Jeff Low
- Director of Photography :
- Marcel Zyskind
- Editing :
- Adriana Legay
- Color Grading :
- Thomas Canu
- Post Production :
- La PAC
- Post Production Manager :
- Betty Bertrand
- Sound Production :
- Boris Nicou
- Sound Production :
- Joel Tessonneau
- Music :
- Jingle bells punk
- Arranger :
- P Uminski
- Edit :
- Orange Editions
- Producer :
- Orange SA
- Copywriter :
- Marc Rosier
- Art Director :
- Jean-Marc Tramoni
- AD Assistant :
- Caroline Delhoume
- AD Assistant :
- Célia Kuczynski
- Art Buyer :
- Flore Silberfeld
- Agency Producer :
- Sandrine Martin
- Photographer :
- Nick & Chloé
- Production :
- Soixante-quinze
- Production :
- Benoît Dreyfus
- Copywriter :
- Marc Rosier
- Production :
- Boris Nicou
- Production :
- Thomas Corbel
- Agency Producer :
- Sandrine Martin
- Account Manager :
- Antoine Clergeot
- Account Manager :
- Paul Lelievre
- Account Manager :
- Eric Guillod
- Account Manager :
- Estelle Littaye
- Account Manager :
- Julien Cassar
- Social Media Manager :
- Constance Bonardi
- Creative Director :
- Xavier Le Boullenger
- Creative Director :
- Eulalia Bartolomeu
- Creative Team :
- Amélie Mariotti
- Creative Team :
- Victor Renaux
- Creative Team :
- Jean-Charles Paillat
- Digital Production :
- Eva Castrillo
- Digital Production :
- Charles Ramaré
- Digital Production :
- Sacha Bassili
- TV Production :
- Manon Lapeyre
- TV Production :
- Sveva Rossino
- Director :
- Edouard Le Scouarnec
- President :
- Marco Venturelli
Need a credit fix? Contact the Creativity Editors
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