Kids use a 'connected' house to trap Santa in Orange's holiday spot

Jeff Low directs a fun ad from Publicis Conseil showcasing the telecom brand's smart tech

Published On
Nov 14, 2019

Editor's Pick

Forget heartwarming Christmas ads about Santa: French telecom brand Orange takes the opportunity to showcase how its tech could help you trap him in its fun, festive spot.

Created by Publicis Conseil and directed by Jeff Low via La Pac, the ad depicts a bunch of kids who use Orange's "connected home" technology to capture Santa, SWAT-team style, when he arrives on Christmas Eve. Via some ingenious communication and tools that help them turn devices on remotely, they capture him so they can achieve their ultimate aim—to take a selfie with him. (It's kind of like a celebrity's worst paparazzi nightmare.)

Set to a punked-up version of "Jingle Bells," the ad will air in cinemas and TV in France, with the 60-second broadcast  ad running during the half-time of the France-Moldova soccer game. Other elements include print, digital, and social media using the hashtag “#AttrapezNoël”.

Credits

Date
Nov 14, 2019
Client:
Orange
Agency:
Publicis Conseil
Brand Manager:
Gaëlle Le Vu
Brand Manager:
Quentin Delobelle
Brand Manager:
Annabel Salesa
Brand Manager:
Caroline Fortabat
Brand Manager:
Ombline Thomine-Desmazures
Account Manager:
Marie Wallet
Account Manager:
Claudia Weiss
Account Manager:
Steven Roué
Account Manager:
Pascaline Montroussier
Creative Director:
Fabrice Delacourt
Strategic Planner:
Damien Sabatier
Copywriter:
Marc Rosier
Art Director:
Jean-Marc Tramoni
AD Assistant:
Caroline Delhoume
AD Assistant:
Célia Kuczynski
TV Producer Prodigious:
Benjamin Auberdiac
Production Company:
La PAC
Producer:
Jerome Denis
Director:
Jeff Low
Director of Photography:
Marcel Zyskind
Editing:
Adriana Legay
Color Grading:
Thomas Canu
Post Production:
La PAC
Post Production Manager:
Betty Bertrand
Sound Production:
Boris Nicou
Sound Production:
Joel Tessonneau
Music:
Jingle bells punk
Arranger:
P Uminski
Edit:
Orange Editions
Producer:
Orange SA
Copywriter:
Marc Rosier
Art Director:
Jean-Marc Tramoni
AD Assistant:
Caroline Delhoume
AD Assistant:
Célia Kuczynski
Art Buyer:
Flore Silberfeld
Agency Producer:
Sandrine Martin
Photographer:
Nick & Chloé
Production:
Soixante-quinze
Production:
Benoît Dreyfus
Copywriter:
Marc Rosier
Production:
Boris Nicou
Production:
Thomas Corbel
Agency Producer:
Sandrine Martin
Account Manager:
Antoine Clergeot
Account Manager:
Paul Lelievre
Account Manager:
Eric Guillod
Account Manager:
Estelle Littaye
Account Manager:
Julien Cassar
Social Media Manager:
Constance Bonardi
Creative Director:
Xavier Le Boullenger
Creative Director:
Eulalia Bartolomeu
Creative Team:
Amélie Mariotti
Creative Team:
Victor Renaux
Creative Team:
Jean-Charles Paillat
Digital Production:
Eva Castrillo
Digital Production:
Charles Ramaré
Digital Production:
Sacha Bassili
TV Production:
Manon Lapeyre
TV Production:
Sveva Rossino
Director:
Edouard Le Scouarnec
President:
Marco Venturelli

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