Orange's holiday film about a snowman is a metaphor for lockdown
Francois Rousselet directs Publicis Conseil's ad about long months of waiting
Editor's Pick
Telecom company Orange sums up how a lot of us felt about 2021's long months of lockdown in its holiday ad this year. It's the story of a snowman (and his pet snow-cat) who spend most of the year shut in a frozen home, getting more and more bored and frustrated as they wait for the time that they can come out.
The ad, directed by Francois Rousselet via Division for Publicis Conseil, shows the snowman watching kids and families outside as the seasons change, while he tries to pass the time. Pandemic references abound—there's cleaning, Zoom calls with other snowmen, and board games (our snowman takes up chess, so we're thinking he was a "Queen's Gambit" fan, like the rest of us). Eventually, he sees via his phone weather app that the temperature is dropping and he can leave the house again to have fun. It ends with the message that "together season is finally back."
The 90-second ad is running on French TV. Set to a well-chosen music track ("Everything I Own" by Bread) and featuring some impressive post-production (it made us feel cold, anyway) by Prodigious & Mikros, it's light-heartedly sweet, with only passing reference to Orange's connections and devices but a theme that everyone can relate to.
Credits
- Date
- Nov 25, 2021
- Client :
- Orange
- Agency :
- Publicis Conseil-Paris
- Advertiser Manager :
- Gaëlle Le Vu
- Advertiser Manager :
- Quentin Delobelle
- Advertiser Manager :
- Annabel Salesa
- Advertiser Manager :
- Ombline Thomine-Desmazures
- Advertiser Manager :
- Caroline Fortabat
- Advertiser Manager :
- Ronan De Beauregard
- Music and Experience Director :
- Vrej Minassian
- President Publicis Counsel :
- Agathe Bousquet
- President overseeing creativity Publicis Counsel :
- Marco Venturelli
- Creative Director :
- Fabrice Delacourt
- Copywriter :
- Kevin Salembier
- Art Director :
- Nicolas Hurez
- TV Producer :
- Sarah Bouadjera
- Account Manager :
- Anne Dauvé
- Account Manager :
- Claudia Weiss
- Account Manager :
- Aline Auger
- Account Manager :
- Clément Renault
- Account Manager :
- Priyanka-Lisa Sen
- Production :
- Division
- Director :
- Francois Rousselet
- Producer :
- Charlotte Lepot
- Line Producer :
- Katya Mokolo
- Director of Photography :
- Matias Boucard
- 1st Assistant :
- Frédéric Monnet
- Production Designer :
- Alexandre Vivet
- 1st Camera Assistant :
- Laura Perrotte
- Stylist :
- Liate Cohen
- Costume Design :
- Stephane Levallois
- Costume Creation :
- Jacques Olivier Molon
- Post-Production :
- Prodigious & Mikros
- Post Production Manager :
- Franck-Hervé Marc
- Executive Producer :
- Claire Garraud
- Film Editor :
- Adriana Legay
- Colorist :
- Arthur Paux
- VFX Producer :
- Nicolas Huguet
- Supervisor VFX :
- Franck Lambertz
- Flame Artist :
- Damien Canameras
- CG Lead :
- Vincent Coni
- Concept Design :
- Nathan Lucas
- Matte Painter :
- Benjamin Bardou
- CG Generalist :
- Yohan Graux
- CG Generalist :
- Richard Rampaly
- FX Artist :
- Vianney Durieux
- Modeling Artist :
- Alexandre Corcoy
- Motion Design :
- Olivier Jarry
- Sound Producer :
- Joel Tessonneau
- Sound Engineer :
- Olivier Vehert
- Music :
- Everything I own
- interpreted par BREAD :
- Everything I own
- Author/Compositor :
- David Gates
- Edition :
- Sony Music Publishing
- Production :
- 1972 Elektra Entertainment
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